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Predictably Irrational: The Hidden Forces that Shape Our Decisions
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
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  • Edition: Later prt.
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  • ISBN: 006135323x / 9780061353239
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New York: Harper. Fine copy in fine dust jacket. 2008. Later prt.. hardcover. 8vo, 280 pp. .

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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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PREDICTABLY IRRATIONAL

Ariely, Dan

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Yr. of Pub. 0007368542 International Edition

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Harper Collins. PAPERBACK. 0007368542 Brand New. Please allow 4-14 Business days to arrive. We Do Not Ship PO BOX APO AND FPO. . New.

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HarperCollins, 2008-02-19. 1. Hardcover. Used:Good. Buy with confidence. Excellent Customer Service & Return policy. Ships Fast. Expedite Shipping Available.

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Predictably Irrational
Paperback. New. Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is free it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our ever... Read more

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