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MP Essentials of Marketing W/ Student CD-ROM and Apps 2005
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MP Essentials of Marketing W/ Student CD-ROM and Apps 2005 Paperback - 2005

by William Perreault; E. Jerome McCarthy; Jr Perreault


From the publisher

Covering marketing developments, this book is built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, and integrates fresh concepts and examples. It covers: customer equity, customer-initiated interactive communications, and ethical issues. It also includes a CD featuring video clips to accompany cases in the text.

Details

  • Title MP Essentials of Marketing W/ Student CD-ROM and Apps 2005
  • Author William Perreault; E. Jerome McCarthy; Jr Perreault
  • Binding Paperback
  • Edition International Ed
  • Pages 688
  • Volumes 1
  • Language ENG
  • Publisher Irwin/McGraw-Hill
  • Date June 28, 2005
  • ISBN 9780073049205 / 0073049204
  • Weight 4.22 lbs (1.91 kg)
  • Dimensions 10.42 x 8.44 x 1.28 in (26.47 x 21.44 x 3.25 cm)
  • Dewey Decimal Code 380.1