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Corporate Communication
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Corporate Communication Paperback - 2015

by Paul A. Argenti


From the publisher

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Details

  • Title Corporate Communication
  • Author Paul A. Argenti
  • Binding Paperback
  • Edition 7th
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies, New York
  • Date 2015-10
  • Features Bibliography, Index
  • ISBN 9780073403274 / 007340327X
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 9 x 7.3 x 0.5 in (22.86 x 18.54 x 1.27 cm)
  • Library of Congress subjects Communication in management, Communication in organizations
  • Library of Congress Catalog Number 2015027045
  • Dewey Decimal Code 658.45
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Corporate Communication
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Corporate Communication

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