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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns Hardcover - 1991

by Samuel L. Popkin


From the publisher

The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that.--David S. Broder, The Washington Post

From the rear cover

Packer with examples from the presidential campaign trails, 'The Reasoning Voter' is an insider's look at campaigns, candidates, media, and voters. Veteran Political consultant and political scientist Samuel Popkin arrives at a new model of the way voters sort through commercials and sound bites to choose a candidate.

Details

  • Title The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
  • Author Samuel L. Popkin
  • Binding Hardcover
  • Edition First Edition. F
  • Pages 332
  • Volumes 1
  • Language ENG
  • Publisher University of Chicago Press, Chicago, IL
  • Date 1991-10
  • ISBN 9780226675442 / 0226675440
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 9.24 x 6.21 x 0.95 in (23.47 x 15.77 x 2.41 cm)
  • Library of Congress subjects Voting - United States, Political campaigns - United States
  • Library of Congress Catalog Number 91007610
  • Dewey Decimal Code 324.973
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The Reasoning Voter : Communication and Persuasion in Presidential Campaigns
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The Reasoning Voter : Communication and Persuasion in Presidential Campaigns

by Popkin, Samuel L

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The Reasoning Voter : Communication and Persuasion in Presidential Campaigns
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The Reasoning Voter : Communication and Persuasion in Presidential Campaigns

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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

by Popkin, Samuel L.

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The Reasoning Voter : Communication and Persuasion in Presidential Campaigns

The Reasoning Voter : Communication and Persuasion in Presidential Campaigns

by Samuel L. Popkin

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  • Hardcover
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ISBN 10 / ISBN 13
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University of Chicago Press, 1991. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

by Samuel L. Popkin

  • Used
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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780226675442 / 0226675440
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University of Chicago Press, 1991. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Reasoning Voter – Communication and Persuasion in Presidential Campaigns
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The Reasoning Voter – Communication and Persuasion in Presidential Campaigns

by Popkin, S. L.

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The University of Chicago Press, 1991. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2850grams, ISBN:9780226675442
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

by Popkin, Samuel L.

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ISBN 10 / ISBN 13
9780226675442 / 0226675440
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Chicago: The University of Chicago Press, 1991. Hardcover. Good +/Very Good. 291 pp. Hardcover in good + condition with a very good dust jacket. Heavily cocked, otherwise in very good condition.
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

by Popkin, Samuel L.

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Chicago, IL: University of Chicago Press, 1991. First Printing. very good, good. 24 cm, 291, bibliography, index, DJ somewhat worn and soiled.
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

by Popkin, Samuel L.

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Chicago, IL: University of Chicago Press, 1991. First Edition. First Printing. Hardcover. Good/good. 332 pages. Notes, bibliography, index. Name of previous owner present. "The Reasoning Voter" is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the… Read More
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns

by Popkin, Samuel L

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ISBN 10 / ISBN 13
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