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E. W. Scripps and the Business of Newspapers
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E. W. Scripps and the Business of Newspapers Paperback - 1999

by Gerald J. Baldasty


From the publisher

Edward Willis Scripps revolutionized the newspaper industry by applying modern business practices. His press empire grew to more than forty newspapers supported by a telegraphic news service and an illustrated news features syndicate. Convinced that big business was corrupting the American press, Scripps resisted supporting his newspapers through advertising. He also aimed them at the working class, an audience virtually ignored by most newspaper publishers of his era.

Drawing on Scripps's business correspondence, Gerald Baldasty provides a portrait of a long-neglected entrepreneurial giant. Maintaining that the press should support the democratic endeavor by informing its largest constituency, Scripps succeeded in creating a string of small, one-penny newspapers that advocated for the common people by crusading for lower streetcar fares, free textbooks for public school children, municipal ownership of utilities, and pure food legislation, among many other causes.

Details

  • Title E. W. Scripps and the Business of Newspapers
  • Author Gerald J. Baldasty
  • Binding Paperback
  • Edition [ Edition: Repri
  • Pages 232
  • Volumes 1
  • Language ENG
  • Publisher University of Illinois Press, Baltimore, Maryland, U.S.A.
  • Date 1999-01
  • Illustrated Yes
  • Features Illustrated
  • ISBN 9780252067501 / 0252067509
  • Weight 0.79 lbs (0.36 kg)
  • Dimensions 8.9 x 5.98 x 0.68 in (22.61 x 15.19 x 1.73 cm)
  • Library of Congress subjects Journalists - United States - Biography, Publishers and publishing - United States -
  • Library of Congress Catalog Number 98-25357
  • Dewey Decimal Code B

Media reviews

Citations

  • Booklist, 02/01/1999, Page 943
  • Library Journal, 02/15/1999, Page 0
  • Publishers Weekly, 03/08/1999, Page 57

About the author

Gerald Baldasty is a professor in the Department of Communication at the University of Washington. His books include Vigilante Newspapers: A Tale of Sex, Religion, and Murder in the Northwest.
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E.W. Scripps and the Business of Newspapers
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E.W. Scripps and the Business of Newspapers

by Baldasty, Gerald J.

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E. W. Scripps and the Business of Newspapers (History of Communication)
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E. W. Scripps and the Business of Newspapers (The History of Media and Communication)
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