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Uncivil Wars: Political Campaigns in a Media Age
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Uncivil Wars: Political Campaigns in a Media Age Paperback - 2008

by Thomas A. Hollihan


From the publisher

"Uncivil Wars: Political Campaigns in a Media Age "engages and motivates students by showing how modern political campaigns work and discussing the complex issues surrounding them. Hollihan walks students through the development of campaign strategy, the creation of candidate images, how media cover and shape campaigns, the role of political advertising, and the use of strategic polling. After showing students the structure of campaigns, "Uncivil Wars "then encourages them to have meaningful participation in today s political process."

Details

  • Title Uncivil Wars: Political Campaigns in a Media Age
  • Author Thomas A. Hollihan
  • Binding Paperback
  • Edition 2nd
  • Pages 432
  • Volumes 1
  • Language ENG
  • Publisher Bedford Books, U.S.A.
  • Date 2008-05
  • ISBN 9780312478834 / 0312478836
  • Weight 1.26 lbs (0.57 kg)
  • Dimensions 9 x 5.9 x 1 in (22.86 x 14.99 x 2.54 cm)
  • Library of Congress subjects Political campaigns - United States, Campaign management - United States
  • Library of Congress Catalog Number 2007943426
  • Dewey Decimal Code 324.709

About the author

Thomas Hollihan is a professor of communication at the Annenberg School for Communication at the University of Southern California. He is the author of "Arguments and Arguing: The Products and Process of Human Decision Making "(with Kevin Baaske) and "Argument at Century's End: Reflecting on the Past and Envisioning the Future" and has been published in the "Quarterly Journal of Speech, Argumentation and Advocacy, Communication Quarterly, Western Journal of Communication, Southern Speech Communication Journal, Speaker and Gavel, "and "Debate Issues." In addition, Hollihan has served as a consultant to political candidates and elected officials and makes frequent media appearances to discuss politics and campaigns.

"

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Uncivil Wars: Political Campaigns in a Media Age
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Uncivil Wars: Political Campaigns in a Media Age

by Hollihan, Thomas A

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Uncivil Wars : Political Campaigns in a Media Age
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Uncivil Wars : Political Campaigns in a Media Age

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Uncivil Wars : Political Campaigns in a Media Age
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Uncivil Wars : Political Campaigns in a Media Age

by Hollihan, Thomas A

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Uncivil Wars: Political Campaigns in a Media Age
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Uncivil Wars: Political Campaigns in a Media Age

by Hollihan, Thomas A

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Uncivil Wars: Political Campaigns in a Media Age
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Uncivil Wars: Political Campaigns in a Media Age

by Hollihan, Thomas A

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Uncivil Wars: Political Campaigns in a Media Age

by Hollihan, Thomas A.

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