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Marketing Management with Infotrac College Edition
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Marketing Management with Infotrac College Edition Hardcover - 2000

by Michael R. Czinkota; Masaaki Kotabe; Masaaki Kotabe (Joint Author)


From the publisher

This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing. Marketing in Action boxes - a new feature in this revised edition - provide readers with a look at the theory in practice. Real company examples conclude with probing questions to help the reader analyse the situation presented.

Details

  • Title Marketing Management with Infotrac College Edition
  • Author Michael R. Czinkota; Masaaki Kotabe; Masaaki Kotabe (Joint Author)
  • Binding Hardcover
  • Edition 2nd Ed.
  • Pages 625
  • Volumes 1
  • Language ENG
  • Publisher South Western Educational Publishing, Cincinnati, Ohio, U.S.A.
  • Date May 23, 2000
  • ISBN 9780324022032 / 0324022034
  • Weight 3.31 lbs (1.50 kg)
  • Dimensions 11.04 x 8.68 x 1.03 in (28.04 x 22.05 x 2.62 cm)
  • Library of Congress subjects Marketing - Management
  • Library of Congress Catalog Number 00026225
  • Dewey Decimal Code 658.8
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Marketing Management

Marketing Management

by Kotabe, Masaaki

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Marketing Management
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Marketing Management

by Czinkota, Michael R., Kotabe, Masaaki

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Marketing Management
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Marketing Management

by Czinkota, Michael R., Kotabe, Masaaki

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Marketing Management With Infotrac
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Marketing Management With Infotrac

by Czinkota, Michael R.

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Marketing Management, 2nd
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Marketing Management, 2nd

by Czinkota, Michael R.;Kotabe, Masaaki

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South-Western, Cincinnati, OH, 2001. 2nd Edition. Hardcover. Very Good Condition. Has minor highlighting. Has light shelf and corner wear. Binding is in very good condition. Has stickers on spine and back cover. Quantity Available: 1. ISBN: 0324022034. ISBN/EAN: 9780324022032. Pictures of this item not already displayed here available upon request. Inventory No: 1560786235. . 9780324022032
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Marketing Management, 2nd
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Marketing Management, 2nd

by Czinkota, Michael R.;Kotabe, Masaaki

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2nd Edition
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Hardcover
ISBN 13
9780324022032
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0324022034
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South-Western, Cincinnati, OH, 2001. 2nd Edition. Hardcover. Very Good Condition. The text appears clean, the cover has corner scuffs and light rubbing. Quantity Available: 1. ISBN: 0324022034. ISBN/EAN: 9780324022032. Pictures of this item not already displayed here available upon request. Inventory No: 1560787662. . 9780324022032
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