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The ROI of Pricing: Measuring the Impact and Making the Business Case Hardcover - 2014
by Stephan Liozu (Editor); Andreas Hinterhuber (Editor)
Details
- Title The ROI of Pricing: Measuring the Impact and Making the Business Case
- Author Stephan Liozu (Editor); Andreas Hinterhuber (Editor)
- Binding Hardcover
- Pages 220
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 2014
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9780415833790 / 0415833795
- Weight 1.3 lbs (0.59 kg)
- Dimensions 9.3 x 6.2 x 0.9 in (23.62 x 15.75 x 2.29 cm)
- Library of Congress subjects Pricing
- Library of Congress Catalog Number 2013027391
- Dewey Decimal Code 658.816
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The ROI of Pricing: Measuring the Impact and Making the Business Case
by Stephan Liozu
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- Hardcover
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- New
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- Hardcover
- ISBN 10 / ISBN 13
- 9780415833790 / 0415833795
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Southport, Merseyside, United Kingdom
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$163.53$12.50 shipping to USA
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Hardback. New. As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing. Hinterhuber & Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing…
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The ROI of Pricing: Measuring the Impact and Making the Business Case
- Used
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- Hardcover
- Condition
- Used - Acceptable
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9780415833790 / 0415833795
- Quantity Available
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Seattle, Washington, United States
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$135.99FREE shipping to USA
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Description:
Routledge, 2014. Hardcover. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$135.99
FREE shipping to USA