High-Efficiency Selling Paperback - 1997

From the publisher

A proven program to maximize your sales . . . with a money back guarantee!

In this indispensable new guide, sales consultant and trainer Steve Schiffman reveals the methodology of high-efficiency selling. This innovative and solid strategy can lead to greater sales, better time management, and improved long-term business partnerships. The bestselling author of Cold Calling Techniques stakes out new territory by offering a unique approach to the four phases of the sales cycle: prospecting, interviewing, presentation, and closing. Schiffman's breakthrough techniques help you reduce stress, develop a better long-term "fit" with customers, and--best of all--increase sales by focusing on:

• Attitude--the single most important factor in holding on to customers.
• Creating your personal prospecting plan--making the calls, drafting attention and identification statements, delivering the request.
• Executing, refining, and developing the cold call.
• The ten commandments of contacting target companies.
• The tools, questions, and goals you need for an effective client interview.
• Simple--and effective--closing techniques.

  "Stephan Schiffman is an internationally recognized sales trainer who speaks my language: practice, prospect, present, progress!" --J. Alexander Hill, VP, Sales and Distribution, Nomadic Display.

  "High-Efficiency Selling can make a believer, and a winner, out of almost anyone!" Ken and Darla Dolan, Hosts of the nationally syndicated radio program, "The Dolans".

  YOUR MONEY BACK GUARANTEE After completing the program and submitting the practice and tracking materials described in it, the author will refund the purchase price of the book if not completely satisfied (see details inside).

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