
New Product Development: Managing and Forecasting for Strategic Success Paperback - 1993
by Robert J. Thomas
Introducing the first of a new line of Portable MBA books focusing on specific subjects vital in today's business circles. Managers learn how to maintain a firm grasp of a project throughout its development, how to forecast more accurately, and ultimately how to ensure the success of a product launch.
From the rear cover
Dr. Thomas shows how to take control of the new product development process by effectively forecasting market opportunities, estimating sales and profits, designing marketing efforts, timing the launch of new products, and tracking products after launch. He shows that managing and forecasting successful new product developments are an interactive process involving all members of the new product team.
Details
- Title New Product Development: Managing and Forecasting for Strategic Success
- Author Robert J. Thomas
- Binding Paperback
- Edition First Edition (F
- Pages 368
- Volumes 1
- Language ENG
- Publisher Wiley, New York, New York, U.S.A.
- Date 1993-12-16
- ISBN 9780471572268 / 0471572268
- Weight 1.47 lbs (0.67 kg)
- Dimensions 10.24 x 7.34 x 1.26 in (26.01 x 18.64 x 3.20 cm)
- Library of Congress subjects New products - Management, New products - Marketing - Forecasting
- Library of Congress Catalog Number 93015395
- Dewey Decimal Code 658.575
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New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series) (Portable MBA (Wiley))
by Thomas, Robert J.
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New Product Development : Managing and Forecasting for Strategic Success
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New Product Development: Managing and Forecasting for Strategic Success
by Thomas, Robert J.
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New Product Development : Managing and Forecasting for Strategic Success
by Robert J. Thomas
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New Product Development : Managing and Forecasting for Strategic Success
by Thomas, Robert J
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New Product Development : Managing and Forecasting for Strategic Success
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New Product Development: Managing and Forecasting for Strategic Success (Portable Mba Series)
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by Thomas, Robert J
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New Product Development: Managing and Forecasting for Strategic Success
by Thomas, Robert J.
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