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Packaging Design
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Packaging Design Hardcover - 2006

by Marianne R. Klimchuk


From the publisher

This book offers practical guidance for creating successful packaging designs. This richly visual resource covers the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. Diverse case studies and three-dimensional models and prototypes bring the packaging design process to life so readers can see how to take a design from concept to reality. This thorough book puts today's cutting-edge concepts, such as environmental considerations, in context with a brief history of packaging design. Marianne R. Klimchuk (White Plains, NY) is Associate Chair of Packaging Design at the Fashion Institute of Technology in New York City. She is a frequent lecturer at industry events and a contributor to industry magazines. Sandra A. Krasovec (New York, NY) is Assistant Professor of Packaging Design at the Fashion Institute of Technology in New York City. She's also Principal at Krasovec Design in New York City.

Details

  • Title Packaging Design
  • Author Marianne R. Klimchuk
  • Binding Hardcover
  • Edition [ Edition: First
  • Pages 272
  • Language ENG
  • Publisher Wiley, Hoboken, New Jersey
  • Date September 11, 2006
  • ISBN 9780471720164

About the author

MARIANNE ROSNER KLIMCHUK is Associate Chair of the Packaging Design Department at the Fashion Institute of Technology (FIT) in New York City. She's a frequent lecturer and contributor to industry magazines.

SANDRA A. KRASOVEC is Assistant Professor of Packaging Design at FIT and principal of Krasovec Design in New York City.

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Packaging Design: Successful Product Branding from Concept to Shelf
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Packaging Design: Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R., Krasovec, Sandra A

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Packaging Design : Successful Product Branding from Concept to Shelf
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Packaging Design : Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R., Klimchuk, Marianne Rosner, Krasovec, Sandra A

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Packaging Design: Successful Product Branding from Concept to Shelf
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Packaging Design: Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R.

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US: Wiley, 2006. Hardcover. Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. How to create packaging designs for consumer brands that effectively commun icate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for c reating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the des ign process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the hi ghly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient b ook,… Read More
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Packaging Design: Successful Product Branding from Concept to Shelf
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Packaging Design: Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R.

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Packaging Design: Successful Product Branding from Concept to Shelf
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Packaging Design: Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne Rosner; Krasovec, Sandra A.

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Packaging Design : Successful Product Branding from Concept to Shelf

Packaging Design : Successful Product Branding from Concept to Shelf

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Packaging Design : Successful Product Branding from Concept to Shelf

Packaging Design : Successful Product Branding from Concept to Shelf

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Packaging Design : Successful Product Branding from Concept to Shelf
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Packaging Design : Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R., Klimchuk, Marianne Rosner, Krasovec, Sandra A

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Packaging Design: Successful Product Branding from Concept to Shelf
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Packaging Design: Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R

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Packaging Design: Successful Product Branding from Concept to Shelf
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Packaging Design: Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R.; Krasovec, Sandra A.

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