Skip to content

Luxury World: The Past, Present and Future of Luxury Brands
Stock Photo: Cover May Be Different

Luxury World: The Past, Present and Future of Luxury Brands Hardcover - 2009

by Mark Tungate

What are the genuine luxury brands, and what strategies do they use to lift themselves into the realm of the truly elite? Tungate slips behind the facade of the world's most sophisticated businesses to show how they really function.


From the publisher

The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.

Details

  • Title Luxury World: The Past, Present and Future of Luxury Brands
  • Author Mark Tungate
  • Binding Hardcover
  • Edition INTERNATIONAL ED
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2009-10-27
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9780749452636 / 0749452633
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.3 x 6.4 x 0.9 in (23.62 x 16.26 x 2.29 cm)
  • Library of Congress subjects Brand name products, Luxury goods industry
  • Dewey Decimal Code 338.47

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2010, Page 121

About the author

Mark Tungate is theauthor of the best-selling Fashion Brands, Adland and Branded Male, all published by Kogan Page. Based in Paris, heis a journalist specializing in media, marketing and communication. He writes regularly about advertising, style and popular culture for the French media magazine Stratgies and the trends intelligence service WGSN. His work has also appeared in The Times, The Independent and The Telegraph, as well as the magazine CNN Traveller. He is a copywriter for several brands and advertising agencies and he regularly speaks at conferences around the world.
Back to Top

More Copies for Sale

Luxury World: The Past, Present and Future of Luxury Brands
Stock Photo: Cover May Be Different

Luxury World: The Past, Present and Future of Luxury Brands

by Tungate, M.

  • Used
  • Hardcover
Condition
Used
Binding
Hardcover
ISBN 13
9780749452636
ISBN 10
0749452633
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$2.55
$16.28 shipping to USA

Show Details

Description:
Kogan Page, 2009. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil markings In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780749452636
Item Price
$2.55
$16.28 shipping to USA
Luxury World: The Past, Present and Future of Luxury Brands
Stock Photo: Cover May Be Different

Luxury World: The Past, Present and Future of Luxury Brands

by Tungate, Mark

  • Used
Condition
Used - Acceptable
ISBN 13
9780749452636
ISBN 10
0749452633
Quantity Available
1
Seller
Waltham Abbey, Essex, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$4.15
$11.43 shipping to USA

Show Details

Description:
Kogan Page. Used - Acceptable. Used - Acceptable. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Item Price
$4.15
$11.43 shipping to USA
Luxury World: The Past, Present and Future of Luxury Brands
Stock Photo: Cover May Be Different

Luxury World: The Past, Present and Future of Luxury Brands

by Tungate, Mark

  • Used
Condition
Used - Good
ISBN 13
9780749452636
ISBN 10
0749452633
Quantity Available
1
Seller
Waltham Abbey, Essex, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$4.15
$11.43 shipping to USA

Show Details

Description:
Kogan Page. Used - Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Item Price
$4.15
$11.43 shipping to USA
Luxury World : The Past, Present and Future of Luxury Brands
Stock Photo: Cover May Be Different

Luxury World : The Past, Present and Future of Luxury Brands

by Tungate, Mark

  • Used
Condition
Used - Very Good
ISBN 13
9780749452636
ISBN 10
0749452633
Quantity Available
1
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$5.00
$10.00 shipping to USA

Show Details

Description:
Kogan Page, Limited. Used - Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
$5.00
$10.00 shipping to USA
Luxury World : The Past, Present and Future of Luxury Brands
Stock Photo: Cover May Be Different

Luxury World : The Past, Present and Future of Luxury Brands

by Tungate, Mark

  • Used
Condition
Used - Good
ISBN 13
9780749452636
ISBN 10
0749452633
Quantity Available
1
Seller
Dunfermline, Fife, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$5.67
$10.00 shipping to USA

Show Details

Description:
Kogan Page, Limited. Used - Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
$5.67
$10.00 shipping to USA
Luxury World: The Past, Present and Future of Luxury Brands

Luxury World: The Past, Present and Future of Luxury Brands

by Tungate, Mark

  • Used
  • Hardcover
Condition
Like New
Binding
Hardcover
ISBN 13
9780749452636
ISBN 10
0749452633
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$6.35
FREE shipping to USA

Show Details

Description:
Kogan Page, 2009. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$6.35
FREE shipping to USA
Luxury World: The Past, Present and Future of Luxury Brands

Luxury World: The Past, Present and Future of Luxury Brands

by Tungate, Mark

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 13
9780749452636
ISBN 10
0749452633
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$6.35
FREE shipping to USA

Show Details

Description:
Kogan Page, 2009. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$6.35
FREE shipping to USA
Luxury World : The Past, Present and Future of Luxury Brands
Stock Photo: Cover May Be Different

Luxury World : The Past, Present and Future of Luxury Brands

by Tungate, Mark

  • Used
Condition
Used - Good
ISBN 13
9780749452636
ISBN 10
0749452633
Quantity Available
1
Seller
Reno, Nevada, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$9.95
FREE shipping to USA

Show Details

Description:
Kogan Page, Limited. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
$9.95
FREE shipping to USA
Luxury World: The Past, Present and Future of Luxury Brands

Luxury World: The Past, Present and Future of Luxury Brands

by Tungate, Mark

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 13
9780749452636
ISBN 10
0749452633
Quantity Available
3
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$13.97
$10.94 shipping to USA

Show Details

Description:
Hardback. Very Good.
Item Price
$13.97
$10.94 shipping to USA
Luxury World: The Past, Present and Future of Luxury Brands

Luxury World: The Past, Present and Future of Luxury Brands

by TUNGATE, Mark

  • Used
  • first
Condition
Used - A fine copy
ISBN 13
9780749452636
ISBN 10
0749452633
Quantity Available
1
Seller
Ardsley, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$15.00
$5.00 shipping to USA

Show Details

Description:
London: Kogan Page, 2009. A fine copy. 9.25 x 6.5 inches. 241 pages. Illustrated in black-and-white. Original pictorial boards. First edition. "Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function. Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance" (the publisher).
Item Price
$15.00
$5.00 shipping to USA