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Market-Led Strategic Change Transforming the Process of Going to Market (Cim
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Market-Led Strategic Change Transforming the Process of Going to Market (Cim Professional) Paperback - 2000 - 2nd Edition

by Nigel F. Piercy


From the publisher

With the use of case studies this book helps the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed. A variety of case studies are used to illustrate strategies in practice.

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The main goal of this book is very simple.

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  • Title Market-Led Strategic Change Transforming the Process of Going to Market (Cim Professional)
  • Author Nigel F. Piercy
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 688
  • Publisher Butterworth-Heinemann
  • Date June 2000
  • ISBN 9780750643825
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Market-Led Strategic Change: Transforming the process of going to market (Cim Professional)

Market-Led Strategic Change: Transforming the process of going to market (Cim Professional)

by Piercy, Nigel F.

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Market-Led Strategic Change: Transforming the process of going to market

Market-Led Strategic Change: Transforming the process of going to market

by Piercy, Nigel F.

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Market-Led Strategic Change: Transforming the Process of Going to Market (Second Edition)
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Market-Led Strategic Change: Transforming the Process of Going to Market (Second Edition)

by Piercy, N.

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  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780750643825 / 075064382x
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Butterworth-Heinemann, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780750643825
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$2.51
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Market-Led Strategic Change: Transforming the Process of Going to Market
Stock Photo: Cover May Be Different

Market-Led Strategic Change: Transforming the Process of Going to Market

by Piercy, N.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9780750643825 / 075064382x
Quantity Available
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Lincoln, Lincolnshire, Aberdeen, United Kingdom
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Description:
Butterworth-Heinemann, 2001. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780750643825
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$4.08
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Market-Led Strategic Change
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Market-Led Strategic Change

by Piercy, Nigel F

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ISBN 10 / ISBN 13
9780750643825 / 075064382x
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Market-Led Strategic Change, Second Edition: Transforming the process of going to market (Cim...
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Market-Led Strategic Change, Second Edition: Transforming the process of going to market (Cim Professional)

by Nigel F. Piercy

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  • Paperback
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Binding
Paperback
ISBN 10 / ISBN 13
9780750643825 / 075064382X
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