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The Marketing of the President: Political Marketing as Campaign Strategy
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The Marketing of the President: Political Marketing as Campaign Strategy Paperback - 1993 - 1st Edition

by Bruce I. Newman


From the publisher

Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

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  • Title The Marketing of the President: Political Marketing as Campaign Strategy
  • Author Bruce I. Newman
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 164
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc, Thousand Oaks, California, U.S.A.
  • Date 1993-12-14
  • Illustrated Yes
  • Features Illustrated, Index, Table of Contents
  • ISBN 9780803951389 / 0803951388
  • Weight 0.6 lbs (0.27 kg)
  • Dimensions 9.02 x 6.05 x 0.51 in (22.91 x 15.37 x 1.30 cm)
  • Library of Congress subjects Political campaigns - United States, Presidents - United States - Election
  • Library of Congress Catalog Number 93032450
  • Dewey Decimal Code 324.709
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The Marketing of the President: Political Marketing as Campaign Strategy

The Marketing of the President: Political Marketing as Campaign Strategy

by I. Newman, Bruce

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The Marketing of the President: Political Marketing as Campaign Strategy
Stock Photo: Cover May Be Different

The Marketing of the President: Political Marketing as Campaign Strategy

by I. Newman, Bruce

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ISBN 13
9780803951389
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Sage Publications, Inc, 1994. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780803951389
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The Marketing of the President : Political Marketing As Campaign Strategy
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The Marketing of the President : Political Marketing As Campaign Strategy

by Newman, Bruce I

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The Marketing of the President : Political Marketing As Campaign Strategy
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The Marketing of the President : Political Marketing As Campaign Strategy

by Newman, Bruce I

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9780803951389
ISBN 10
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The Marketing of the President: Political Marketing As Campaign Strategy
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The Marketing of the President: Political Marketing As Campaign Strategy

by Newman, Bruce I.

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The Marketing of the President: Political Marketing as Campaign Strategy
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The Marketing of the President: Political Marketing as Campaign Strategy

by Dr. Bruce I. Newman

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The Marketing of the President: Political Marketing as Campaign Strategy

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The Marketing of the President: Political Marketing as Campaign Strategy

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The Marketing of the President

by Bruce I. Newman

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