Skip to content

Gaining Influence in Public Relations: The Role of Resistance in Practice
Stock Photo: Cover May Be Different

Gaining Influence in Public Relations: The Role of Resistance in Practice Hardcover - 2005

by Bruce K. Berger; Bryan H. Reber


From the publisher

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.

Details

  • Title Gaining Influence in Public Relations: The Role of Resistance in Practice
  • Author Bruce K. Berger; Bryan H. Reber
  • Binding Hardcover
  • Pages 290
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date December 22, 2005
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780805852929 / 0805852921
  • Weight 1.24 lbs (0.56 kg)
  • Dimensions 9.29 x 6.46 x 0.79 in (23.60 x 16.41 x 2.01 cm)
  • Library of Congress subjects Power (Social sciences), Public relations
  • Library of Congress Catalog Number 2005049943
  • Dewey Decimal Code 659.2
Back to Top

More Copies for Sale

GAINING INFLUENCE IN PUBLIC RELATIONS: THE ROLE OF RESISTANCE IN PRACTICE
Stock Photo: Cover May Be Different

GAINING INFLUENCE IN PUBLIC RELATIONS: THE ROLE OF RESISTANCE IN PRACTICE

by BRUCE K. BERGER

  • Used
  • very good
Condition
Used - Very Good
ISBN 13
9780805852929
ISBN 10
0805852921
Quantity Available
1
Seller
Indianapolis, Indiana, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$38.33
$12.65 shipping to USA

Show Details

Description:
Very Good.
Item Price
$38.33
$12.65 shipping to USA
Gaining Influence in Public Relations: The Role of Resistance in Practice

Gaining Influence in Public Relations: The Role of Resistance in Practice

by Bruce K. Berger

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 13
9780805852929
ISBN 10
0805852921
Quantity Available
1
Seller
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$164.23
$12.55 shipping to USA

Show Details

Description:
Hardback. New. Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.
Item Price
$164.23
$12.55 shipping to USA
Gaining Influence in Public Relations: The Role of Resistance in Practice
Stock Photo: Cover May Be Different

Gaining Influence in Public Relations: The Role of Resistance in Practice

by Berger, Bruce K. (Author)/ Reber, Bryan H. (Author)

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 13
9780805852929
ISBN 10
0805852921
Quantity Available
1
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$193.06
$12.62 shipping to USA

Show Details

Description:
Lawrence Erlbaum Assoc Inc, 2006. Hardcover. New. 1st edition. 288 pages. 9.00x6.25x0.75 inches.
Item Price
$193.06
$12.62 shipping to USA