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Net Gain: Expanding Markets Through Virtual Communities Hardcover - 1997
by John Hagel; Arthur G. Armstrong
"Net Gain" is the first book to identify where the next level of value lies on the Internet. Hagel and Armstrong lay out the first economic model quantifying the revenue potential and the investment required to build a successful virtual community. "The best book on building businesses in the community-oriented environment of the Net. . . . A virtuoso effort".--"Digital Media".
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- Title Net Gain: Expanding Markets Through Virtual Communities
- Author John Hagel; Arthur G. Armstrong
- Binding Hardcover
- Edition 1st edition
- Pages 256
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston
- Date 1997-01-23
- ISBN 9780875847597 / 0875847595
- Weight 1.2 lbs (0.54 kg)
- Dimensions 9.54 x 6.38 x 1.04 in (24.23 x 16.21 x 2.64 cm)
- Library of Congress subjects Customer relations, Internet marketing
- Library of Congress Catalog Number 96-41597
- Dewey Decimal Code 658.800
Media reviews
Citations
- Library Journal, 03/15/1997, Page 71
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by Hagel III, John, Armstrong, Arthur G
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Net Gain: Expanding Markets through Virtual Communities
by Hagel III, John; Armstrong, Arthur G
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by Hagel III, John; Armstrong, Arthur G
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Net Gain: Expanding Markets Through Virtual Communities
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by Hagel III, John; Armstrong, Arthur G.
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