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Hacking the Electorate: How Campaigns Perceive Voters
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Hacking the Electorate: How Campaigns Perceive Voters Paperback - 2015

by Eitan D. Hersh


From the publisher

Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters, and increasingly, public officials.

Details

  • Title Hacking the Electorate: How Campaigns Perceive Voters
  • Author Eitan D. Hersh
  • Binding Paperback
  • Pages 270
  • Volumes 1
  • Language ENG
  • Publisher Cambridge University Press
  • Date 2015-06-09
  • Features Bibliography, Index
  • ISBN 9781107501164 / 1107501164
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 8.9 x 5.9 x 1 in (22.61 x 14.99 x 2.54 cm)
  • Library of Congress subjects Voting - United States, Political campaigns - United States
  • Library of Congress Catalog Number 2014046688
  • Dewey Decimal Code 324.709

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Citations

  • Choice, 04/01/2016, Page 0
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Hacking the Electorate : An Information Theory of Political Mobilization
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Hacking the Electorate : An Information Theory of Political Mobilization

by Hersh, Eitan D

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Hacking the Electorate: How Campaigns Perceive Voters

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Hacking the Electorate: How Campaigns Perceive Voters

by Eitan D. Hersh

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Hacking the Electorate: How Campaigns Perceive Voters

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Hacking the Electorate: How Campaigns Perceive Voters

by Hersh, Eitan D

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