X: The Experience When Business Meets Design Hardcover - 2015 - 1st Edition
by Brian Solis
From the rear cover
X=EXPERIENCE
Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?
Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences.
This isn't your ordinary business book. It was actually designed to be a sensational experience. Its aesthetic is meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And the design of this book, along with what fills its pages, was done using the principles shared within.Welcome to a new era of business in which your brand is defined by those who experience it.
The future of business lies in experience architecture and you are the architect.From the jacket flap
X=EXPERIENCE
Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?
Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.Great products are no longer good enough to win in business. Creative marketing and delightful customer service too are not enough to succeed. Success and the future of business is experiential and this is the time to learn how to create and cultivate meaningful experiences.
This isn't your ordinary business book. It was actually designed to be a sensational experience. Its aesthetic is meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And the design of this book, along with what fills its pages, was done using the principles shared within.Welcome to a new era of business in which your brand is defined by those who experience it.
The future of business lies in experience architecture and you are the architect.Details
- Title X: The Experience When Business Meets Design
- Author Brian Solis
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 256
- Volumes 1
- Language ENG
- Publisher Wiley, Hoboken, N. J.
- Date 2015-10
- Illustrated Yes
- ISBN 9781118456545 / 1118456548
- Weight 1.8 lbs (0.82 kg)
- Dimensions 7.6 x 9.7 x 0.8 in (19.30 x 24.64 x 2.03 cm)
- Library of Congress subjects Branding (Marketing), Web sites - Design
- Library of Congress Catalog Number 2015022448
- Dewey Decimal Code 658.827
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