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The Long Tail: Why the Future of Business Is Selling Less of More Hardcover - 2006
by Chris Anderson
Summary
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.
Details
- Title The Long Tail: Why the Future of Business Is Selling Less of More
- Author Chris Anderson
- Binding Hardcover
- Edition First Edition
- Pages 256
- Volumes 1
- Language ENG
- Publisher Hachette Books, New York
- Date July 11, 2006
- Illustrated Yes
- ISBN 9781401302375 / 1401302378
- Weight 1.02 lbs (0.46 kg)
- Dimensions 9.87 x 6.12 x 0.87 in (25.07 x 15.54 x 2.21 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Reading level 1230
- Library of Congress subjects Internet marketing, Market segmentation
- Library of Congress Catalog Number 2006043378
- Dewey Decimal Code 658.802
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