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Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future Hardcover - 2012
by Jonah Sachs
Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
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- Title Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future
- Author Jonah Sachs
- Binding Hardcover
- Pages 288
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, U.S.A.
- Date 2012-07-10
- Features Bibliography, Dust Cover, Index, Table of Contents
- ISBN 9781422143568 / 1422143562
- Weight 1.25 lbs (0.57 kg)
- Dimensions 9.2 x 6 x 1.2 in (23.37 x 15.24 x 3.05 cm)
- Library of Congress subjects Marketing - Social aspects, Storytelling - Psychological aspects
- Library of Congress Catalog Number 2011053284
- Dewey Decimal Code 658.802
Media reviews
Citations
- Choice, 01/01/2013, Page 0
- Publishers Weekly, 04/16/2012, Page 52
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