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Services Marketing Integrating Customer Focus Across the Firm Paperback - 2003

by Valarie Zeithaml


Details

  • Title Services Marketing Integrating Customer Focus Across the Firm
  • Author Valarie Zeithaml
  • Binding Paperback
  • Edition 3rd edition
  • Publisher Tata Mcgraw Hill, New Delhi
  • Date 1/1/2003
  • ISBN 9780070530423