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Services Marketing (International Edition) by ZEITHAML ISBN 13: 9780070700994

ISBN 10: 0070700990

Paperback; U.s.a.: Mcgraw-hill, 2010; ISBN-13: 978-0070700994

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International Edition

Services Marketing (International Edition)

by Zeithalm, Valerie, Gremler, Dwayne, Bitner, Mary Jo

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Used - Good. Shows some signs of wear, and may have some markings on the inside.
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International Edition
International Edition

Services Marketing (International Edition)

by Zeithalm, Valerie; Bitner, Mary Jo; Gremler, Dwayne

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Mcgraw-Hill, 2008. Paperback. Very Good. Disclaimer:May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Customers who searched for ISBN 9780070700994 might also be interested in this item:
International Edition
International Edition

Services Marketing (International Edition)

by Zeithalm, Valerie; Bitner, Mary Jo; Gremler, Dwayne

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International Edition
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Mcgraw-Hill. Like New. Outstanding Condition! All pages/text and binding are excellent, clean, tight. Shows very minor use. Buy with confidence ....Customer Service is our TOP PRIORITY ! Delivery confirmation on all orders.
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Customers who searched for ISBN 9780070700994 might also be interested in this item:
International Edition
International Edition

Services Marketing (International Edition)

by Zeithalm, Valerie, Gremler, Dwayne, Bitner, Mary Jo

  • Used
Note
International Edition
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Used - Very Good
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Mcgraw-Hill. Used - Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Your purchase also supports literacy charities.
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Customers who searched for ISBN 9780070700994 might also be interested in this item:
International Edition
International Edition

Services Marketing (International Edition)

by Bitner, Mary Jo; Zeithalm, Valerie; Gremler, Dwayne

  • Used
  • very good
  • paperback
Note
International Edition
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Used - Very Good
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Paperback
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U.S.A.: Mcgraw-Hill. paperback. 0070700990 Very good condition. Services Marketing (International Edition) by Valerie Zeithalm (Author),? Mary Jo Bitner (Author),? Dwayne Gremler (Author) Product details Paperback Publisher: Mcgraw-Hill; 5th edition (2008) Language: English ISBN-10: 0070700990 ISBN-13: Product Dimensions: 18.5 x 3.5 x 24 inches . Very Good. 2011.
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Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian...
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Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian Edition)

by Mary Jo Bitner,Valarie A. Zeithaml

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  • paperback
Condition
New
Edition
5th or later edition
Binding
Paperback
ISBN 13
9780070700994
ISBN 10
0070700990
Quantity available
500
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New Delhi, India
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$19.94
$12.00 shipping to USA

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Description:
Tata McGraw-Hill Education Pvt. Ltd., 2010. 5th or later edition. Softcover. New. In its fifth edition, Services Marketing is more comprehensive and varied providing a detailed analysis of the issues arising from the fields of Marketing and related service providing. Based on the famous GAPS Model of Service Quality, this book, as in the previous editions, makes the process of understanding Services Marketing easier by delving in the practices and strategies adopted by the most efficient firms across the world. With its thematic approach to build stronger customer relationships through quality service, it focuses on the customer, who, after all, is the basis of all management practices. Table of Contents Chapter 1: Introduction to Services Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality Chapter 3: Consumer Behavior in Services Chapter 4: Customer Expectations in Services Chapter 5: Customer Perceptions in Services Chapter 6: Listening to Customers through Research… Read more
Item Price
$19.94
$12.00 shipping to USA
Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian...
Stock Photo

Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian Edition)

by Mary Jo Bitner,Valarie A. Zeithaml

  • New
  • paperback
Condition
New
Edition
5th or later edition
Binding
Paperback
ISBN 13
9780070700994
ISBN 10
0070700990
Quantity available
500
Seller
New Delhi, India
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$19.94
$12.00 shipping to USA

Show Details

Description:
Tata McGraw-Hill Education Pvt. Ltd., 2010. 5th or later edition. Softcover. New. In its fifth edition, Services Marketing is more comprehensive and varied providing a detailed analysis of the issues arising from the fields of Marketing and related service providing. Based on the famous GAPS Model of Service Quality, this book, as in the previous editions, makes the process of understanding Services Marketing easier by delving in the practices and strategies adopted by the most efficient firms across the world. With its thematic approach to build stronger customer relationships through quality service, it focuses on the customer, who, after all, is the basis of all management practices. Table of Contents Chapter 1: Introduction to Services Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality Chapter 3: Consumer Behavior in Services Chapter 4: Customer Expectations in Services Chapter 5: Customer Perceptions in Services Chapter 6: Listening to Customers through Research… Read more
Item Price
$19.94
$12.00 shipping to USA
Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian...
Stock Photo

Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian Edition)

by Mary Jo Bitner,Valarie A. Zeithaml

  • New
  • paperback
Condition
New
Edition
5th or later edition
Binding
Paperback
ISBN 13
9780070700994
ISBN 10
0070700990
Quantity available
500
Seller
New Delhi, India
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$19.94
$12.00 shipping to USA

Show Details

Description:
Tata McGraw-Hill Education Pvt. Ltd., 2010. 5th or later edition. Softcover. New. In its fifth edition, Services Marketing is more comprehensive and varied providing a detailed analysis of the issues arising from the fields of Marketing and related service providing. Based on the famous GAPS Model of Service Quality, this book, as in the previous editions, makes the process of understanding Services Marketing easier by delving in the practices and strategies adopted by the most efficient firms across the world. With its thematic approach to build stronger customer relationships through quality service, it focuses on the customer, who, after all, is the basis of all management practices. Table of Contents Chapter 1: Introduction to Services Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality Chapter 3: Consumer Behavior in Services Chapter 4: Customer Expectations in Services Chapter 5: Customer Perceptions in Services Chapter 6: Listening to Customers through Research… Read more
Item Price
$19.94
$12.00 shipping to USA
Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian...
Stock Photo

Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian Edition)

by Mary Jo Bitner,Valarie A. Zeithaml

  • New
  • paperback
Condition
New
Edition
5th or later edition
Binding
Paperback
ISBN 13
9780070700994
ISBN 10
0070700990
Quantity available
500
Seller
New Delhi, India
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$19.94
$12.00 shipping to USA

Show Details

Description:
Tata McGraw-Hill Education Pvt. Ltd., 2010. 5th or later edition. Softcover. New. In its fifth edition, Services Marketing is more comprehensive and varied providing a detailed analysis of the issues arising from the fields of Marketing and related service providing. Based on the famous GAPS Model of Service Quality, this book, as in the previous editions, makes the process of understanding Services Marketing easier by delving in the practices and strategies adopted by the most efficient firms across the world. With its thematic approach to build stronger customer relationships through quality service, it focuses on the customer, who, after all, is the basis of all management practices. Table of Contents Chapter 1: Introduction to Services Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality Chapter 3: Consumer Behavior in Services Chapter 4: Customer Expectations in Services Chapter 5: Customer Perceptions in Services Chapter 6: Listening to Customers through Research… Read more
Item Price
$19.94
$12.00 shipping to USA
Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian...
Stock Photo

Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian Edition)

by Mary Jo Bitner,Valarie A. Zeithaml

  • New
  • paperback
Condition
New
Edition
5th or later edition
Binding
Paperback
ISBN 13
9780070700994
ISBN 10
0070700990
Quantity available
500
Seller
New Delhi, India
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$19.94
$12.00 shipping to USA

Show Details

Description:
Tata McGraw-Hill Education Pvt. Ltd., 2010. 5th or later edition. Softcover. New. In its fifth edition, Services Marketing is more comprehensive and varied providing a detailed analysis of the issues arising from the fields of Marketing and related service providing. Based on the famous GAPS Model of Service Quality, this book, as in the previous editions, makes the process of understanding Services Marketing easier by delving in the practices and strategies adopted by the most efficient firms across the world. With its thematic approach to build stronger customer relationships through quality service, it focuses on the customer, who, after all, is the basis of all management practices. Table of Contents Chapter 1: Introduction to Services Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality Chapter 3: Consumer Behavior in Services Chapter 4: Customer Expectations in Services Chapter 5: Customer Perceptions in Services Chapter 6: Listening to Customers through Research… Read more
Item Price
$19.94
$12.00 shipping to USA
Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian...
Stock Photo

Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian Edition)

by Mary Jo Bitner,Valarie A. Zeithaml

  • New
  • paperback
Condition
New
Edition
5th or later edition
Binding
Paperback
ISBN 13
9780070700994
ISBN 10
0070700990
Quantity available
500
Seller
New Delhi, India
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$19.94
$12.00 shipping to USA

Show Details

Description:
Tata McGraw-Hill Education Pvt. Ltd., 2010. 5th or later edition. Softcover. New. In its fifth edition, Services Marketing is more comprehensive and varied providing a detailed analysis of the issues arising from the fields of Marketing and related service providing. Based on the famous GAPS Model of Service Quality, this book, as in the previous editions, makes the process of understanding Services Marketing easier by delving in the practices and strategies adopted by the most efficient firms across the world. With its thematic approach to build stronger customer relationships through quality service, it focuses on the customer, who, after all, is the basis of all management practices. Table of Contents Chapter 1: Introduction to Services Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality Chapter 3: Consumer Behavior in Services Chapter 4: Customer Expectations in Services Chapter 5: Customer Perceptions in Services Chapter 6: Listening to Customers through Research… Read more
Item Price
$19.94
$12.00 shipping to USA
Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian...
Stock Photo

Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian Edition)

by Mary Jo Bitner,Valarie A. Zeithaml

  • New
  • paperback
Condition
New
Edition
5th or later edition
Binding
Paperback
ISBN 13
9780070700994
ISBN 10
0070700990
Quantity available
500
Seller
New Delhi, India
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$19.94
$12.00 shipping to USA

Show Details

Description:
Tata McGraw-Hill Education Pvt. Ltd., 2010. 5th or later edition. Softcover. New. In its fifth edition, Services Marketing is more comprehensive and varied providing a detailed analysis of the issues arising from the fields of Marketing and related service providing. Based on the famous GAPS Model of Service Quality, this book, as in the previous editions, makes the process of understanding Services Marketing easier by delving in the practices and strategies adopted by the most efficient firms across the world. With its thematic approach to build stronger customer relationships through quality service, it focuses on the customer, who, after all, is the basis of all management practices. Table of Contents Chapter 1: Introduction to Services Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality Chapter 3: Consumer Behavior in Services Chapter 4: Customer Expectations in Services Chapter 5: Customer Perceptions in Services Chapter 6: Listening to Customers through Research… Read more
Item Price
$19.94
$12.00 shipping to USA
Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian...
Stock Photo

Services Marketing: Integrating Customer Focus Across the Firm, Fifth Edition (Special Indian Edition)

by Mary Jo Bitner,Valarie A. Zeithaml

  • New
  • paperback
Condition
New
Edition
5th or later edition
Binding
Paperback
ISBN 13
9780070700994
ISBN 10
0070700990
Quantity available
500
Seller
New Delhi, India
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$19.94
$12.00 shipping to USA

Show Details

Description:
Tata McGraw-Hill Education Pvt. Ltd., 2010. 5th or later edition. Softcover. New. In its fifth edition, Services Marketing is more comprehensive and varied providing a detailed analysis of the issues arising from the fields of Marketing and related service providing. Based on the famous GAPS Model of Service Quality, this book, as in the previous editions, makes the process of understanding Services Marketing easier by delving in the practices and strategies adopted by the most efficient firms across the world. With its thematic approach to build stronger customer relationships through quality service, it focuses on the customer, who, after all, is the basis of all management practices. Table of Contents Chapter 1: Introduction to Services Chapter 2: Conceptual Framework of the Book: The Gaps Model of Service Quality Chapter 3: Consumer Behavior in Services Chapter 4: Customer Expectations in Services Chapter 5: Customer Perceptions in Services Chapter 6: Listening to Customers through Research… Read more
Item Price
$19.94
$12.00 shipping to USA
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