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Contemporary Advertising
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Contemporary Advertising Hardcover - 2003 - 9th Edition

by William F. Arens


First line

As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day.

Details

  • Title Contemporary Advertising
  • Author William F. Arens
  • Binding Hardcover
  • Edition number 9th
  • Edition 9
  • Pages 617
  • Volumes 1
  • Language ENG
  • Publisher Irwin/McGraw-Hill, Burr Ridge, Illinois, U.S.A
  • Date October 2003
  • Illustrated Yes
  • ISBN 9780071214254 / 0071214259
  • Library of Congress subjects Advertising
  • Library of Congress Catalog Number 2003065006
  • Dewey Decimal Code 659.1