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Contemporary Advertising
Stock Photo: Cover May Be Different

Contemporary Advertising Hardcover - 2005

by William F. Arens


From the publisher

Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point. It addresses the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

First line

As a consumer, you are exposed to hundreds and maybe even thousands of commercial messages every day.

Details

  • Title Contemporary Advertising
  • Author William F. Arens
  • Binding Hardcover
  • Edition 10th edition
  • Pages 10 Rev ed 284 x 221mm
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill Companies
  • Date April 29, 2005
  • ISBN 9780073135694 / 0073135690
  • Weight 4.01 lbs (1.82 kg)
  • Dimensions 11.15 x 8.74 x 1.19 in (28.32 x 22.20 x 3.02 cm)
  • Dewey Decimal Code 659.1