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Services Marketing: Integrating Customer Focus Across the Firm Hardcover - 2017 - 7th Edition
by Valarie Zeithaml; Mary Jo Bitner; Dwayne Gremler
Details
- Title Services Marketing: Integrating Customer Focus Across the Firm
- Author Valarie Zeithaml; Mary Jo Bitner; Dwayne Gremler
- Binding Hardcover
- Edition number 7th
- Edition 7
- Pages 544
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies
- Date 2017-03
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780078112102 / 0078112109
- Weight 2.6 lbs (1.18 kg)
- Dimensions 10.1 x 8.3 x 1 in (25.65 x 21.08 x 2.54 cm)
- Library of Congress subjects Marketing, Customer services
- Library of Congress Catalog Number 2016059704
- Dewey Decimal Code 658.8
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Services Marketing: Integrating Customer Focus Across the Firm
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Services Marketing: Integrating Customer Focus Across the Firm
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Intl. Ed.
SERVICES MARKETING, 7TH EDITION
by ZEITHAMAL
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Intl. Ed.
Services Marketing: Integrating Customer Focus Across the Firm (7th International Edition)
by Zeithaml, Valarie
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