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Marketing An Introduction (5th Edition)
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Marketing An Introduction (5th Edition) Paperback - 1999 - 5th Edition

by Armstrong, Gary; Kotler, Philip


From the publisher

For courses in Principles of Marketing. This best selling, shorter overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. *Coverage of the latest trends, topics, and company profiles - Electronic commerce, data mining, data warehousing, brand strategies and profiles, mass customization, web-based marketing research. *New chapter on direct and online marketing (Ch. 14) - Explores the burgeoning use of Internet, database, and related technologies that promise to change the very nature of buying and selling. *New/updated Marketing at Work features - Highlights additional examples and important information throughout the text. *The latest marketing technologies - Incorporates dozens of new technology-oriented examples, features, and illustrations throughout the text.

Details

  • Title Marketing An Introduction (5th Edition)
  • Author Armstrong, Gary; Kotler, Philip
  • Binding Paperback
  • Edition number 5th
  • Edition 5
  • Pages 736
  • Language ENG
  • Publisher Prentice Hall, Upper Saddle River, NJ
  • Date July 29, 1999
  • ISBN 9780130127716
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Marketing: An Introduction

Marketing: An Introduction

by Kotler, Philip T.

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Marketing: An Introduction (5th Edition)
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Marketing: An Introduction (5th Edition)

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Marketing: An Introduction
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Marketing: An Introduction

by Armstrong, G. & Kotler, P.

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Marketing: An Introduction
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Marketing: An Introduction

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Marketing : An Introduction
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Marketing : An Introduction

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Marketing: An Introduction

Marketing: An Introduction

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Marketing: An Introduction (5th Edition)
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Marketing: An Introduction (5th Edition)

by Armstrong, Gary, Kotler, Philip

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Marketing: An Introduction (5th Edition)
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Marketing: An Introduction (5th Edition)

by Armstrong, Gary, Kotler, Philip

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Marketing: An Introduction (5th Edition)
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Marketing: An Introduction (5th Edition)

by Gary Armstrong; Philip Kotler

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