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Marketing: An Introduction, Student Value Edition
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Marketing: An Introduction, Student Value Edition Loose leaf - 2012 - 11th Edition

by Gary Armstrong; Philip Kotler


From the publisher

This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

Details

  • Title Marketing: An Introduction, Student Value Edition
  • Author Gary Armstrong; Philip Kotler
  • Binding Loose Leaf
  • Edition number 11th
  • Edition 11
  • Pages 672
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, USA
  • Date 2012-01
  • ISBN 9780132744171 / 0132744171
  • Weight 2.55 lbs (1.16 kg)
  • Dimensions 10.8 x 8.3 x 0.9 in (27.43 x 21.08 x 2.29 cm)
  • Dewey Decimal Code 658.8
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Marketing An Introduction Student Value Edition by Gary Armstrong
Stock Photo: Cover May Be Different

Marketing An Introduction Student Value Edition by Gary Armstrong

by Armstrong, Gary; Kotler, Philip

  • Used
  • good
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Used - Good
ISBN 10 / ISBN 13
9780132744171 / 0132744171
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1
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Prentice Hall, 2012-01-18. Loose Leaf. Good. 10x8x0. This listing is for (Marketing: An Introduction, Student Value Edition (11th Edition)). This edition is very similar to ISBN 0135192129 and 0135192129 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
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$18.99
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Marketing An Introduction 11th Edition
Stock Photo: Cover May Be Different

Marketing An Introduction 11th Edition

by Armstrong

  • Used
Condition
Used - Very Good Condition
Edition
11th Edition
ISBN 10 / ISBN 13
9780132744171 / 0132744171
Quantity Available
2
Seller
Burgin, Kentucky, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$86.90
$6.35 shipping to USA

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Description:
Pearson, USA, 2013. 11th Edition. Looseleaf. Very Good Condition. Text appears to be clean. This book is looseleaf. Pages may be missing. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0132744171. ISBN/EAN: 9780132744171. Pictures of this item not already displayed here available upon request. Inventory No: 1561046335. . 9780132744171
Item Price
$86.90
$6.35 shipping to USA