Skip to content

Principles of Marketing (15th Edition)
Stock Photo: Cover May Be Different

Principles of Marketing (15th Edition) Hardcover - 2013

by Kotler, Philip T.; Armstrong, Gary


From the publisher


Readers interested in an overview of marketing strategies and techniques.
Learn how to create value and gain loyal customers.
"Principles of Marketing "helps current and aspiring marketers master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage from traditional marketing all-stars such as P&G and McDonald s to new-age digital competitors such as Apple and Google."

Details

  • Title Principles of Marketing (15th Edition)
  • Author Kotler, Philip T.; Armstrong, Gary
  • Binding Hardcover
  • Edition [ Edition: fifte
  • Pages 720
  • Language ENG
  • Publisher Prentice Hall, U.S.A.
  • Date 2013-01
  • ISBN 9780133084047
Back to Top

More Copies for Sale

Principles of Marketing
Stock Photo: Cover May Be Different

Principles of Marketing

by Armstrong, Gary, Kotler, Philip

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780133084047 / 0133084043
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$14.08
FREE shipping to USA

Show Details

Description:
Pearson Education, Limited. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
$14.08
FREE shipping to USA
Principles of Marketing by Philip T. Kotler
Stock Photo: Cover May Be Different

Principles of Marketing by Philip T. Kotler

by Kotler, Philip T.; Armstrong, Gary

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780133084047 / 0133084043
Quantity Available
3
Seller
Boca Raton, Florida, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$20.99
$5.99 shipping to USA

Show Details

Description:
Prentice Hall, 2013-01-19. Hardcover. Good. 10x8x1. This listing is for (Principles of Marketing (15th Edition)). This edition is very similar to ISBN 013449251X and 0135766605 and 0135766591 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
Item Price
$20.99
$5.99 shipping to USA
Customers who searched for ISBN 9780133084047 might also be interested in this item:
International Edition
Intl. Ed.

Principles Of Marketing, 15th ed. (4 Colors)

by Kotler

  • New
  • Paperback
Note
International Edition
Condition
Brand New
Binding
Paperback
Quantity Available
2
Seller
Fort Worth, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$24.06
$12.99 shipping to USA

Show Details

Description:
Pearson. Softcover. Brand New. “International Edition” - ISBN number and front cover may be different in rare cases but CONTENTS are same as the US edition. We ship fast via USPS/FedEx/DHL/Aramex Express Services. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed!" We use Fast Shipping via DHL/FEDEX/UPS
Item Price
$24.06
$12.99 shipping to USA
Principles of Marketing (15th Edition)
Stock Photo: Cover May Be Different

Principles of Marketing (15th Edition)

by Kotler, Philip T.; Armstrong, Gary

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780133084047 / 0133084043
Quantity Available
3
Seller
Franklin Lakes, New Jersey, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$52.28
$3.90 shipping to USA

Show Details

Description:
Prentice Hall, 2013-01-19. Hardcover. Good. US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA
Item Price
$52.28
$3.90 shipping to USA
Principles of Marketing (15th Edition)
Stock Photo: Cover May Be Different

Principles of Marketing (15th Edition)

by Kotler, Philip T.; Armstrong, Gary

  • New
Condition
New
ISBN 10 / ISBN 13
9780133084047 / 0133084043
Quantity Available
1
Seller
Weston, Florida, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$200.00
$3.00 shipping to USA

Show Details

Description:
New book
Item Price
$200.00
$3.00 shipping to USA
Principles of Marketing
Stock Photo: Cover May Be Different

Principles of Marketing

by Kotler, Philip

  • New
Condition
New
ISBN 10 / ISBN 13
9780133084047 / 0133084043
Quantity Available
1
Seller
LONG BEACH, California, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$295.90
$3.99 shipping to USA

Show Details

Description:
New. Spend Less, Read More.
Item Price
$295.90
$3.99 shipping to USA