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Consumer Behavior: Buying, Having, and Being
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Consumer Behavior: Buying, Having, and Being Hardcover - 2014

by Michael R. Solomon


From the publisher

&>For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people s social experiences.
This program will provide a better teaching and learning experience for you and your students. Here s how:

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
  • Help Students Apply the Case to the Chapter s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter s contents.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 . MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
"

Details

  • Title Consumer Behavior: Buying, Having, and Being
  • Author Michael R. Solomon
  • Binding Hardcover
  • Edition INTERNATIONAL ED
  • Pages 582
  • Volumes 1
  • Language ENG
  • Publisher Pearson
  • Date 2014-02
  • Illustrated Yes
  • ISBN 9780133450897 / 0133450899
  • Weight 3 lbs (1.36 kg)
  • Dimensions 10.9 x 8.8 x 1.1 in (27.69 x 22.35 x 2.79 cm)
  • Library of Congress subjects Consumer behavior
  • Library of Congress Catalog Number 2013038389
  • Dewey Decimal Code 658.834
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Consumer Behavior : Buying, Having, and Being
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Consumer Behavior : Buying, Having, and Being

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