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9780136079422

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9780136079422 - Integrated Advertising, Promotion and Marketing Communications (4th Edition) by Donald E Baack Kenneth E Clow

ISBN 10: 0136079423

Paperback; Upper Saddle River, Nj: Prentice Hall, 2009-01;

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.


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Prentice Hall. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

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Prentice Hall PTR, 2008. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

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Prentice Hall. PAPERBACK. 0136079423 Good Condition. Has some writing/highlighting. Has some crinkling. Five star seller - Buy with confidence! . Good.

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Prentice Hall. Used - Good. Shows some signs of wear, and may have some markings on the inside.

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Prentice Hall, 2009-01-07. Paperback. Good.

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Prentice Hall. PAPERBACK. 0136079423 Instructor's Edition; Like New and in great condition with no missing or damaged pages. We ship daily except on Sundays. Need it urgently? Upgrade to Expedited. In Stock. . Fine.

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2009-01-08. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!

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11

Integrated Advertising, Promotion and Marketing Communications (4th Edition)

Kenneth E. Clow

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