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Marketing Management for Nonprofit Organizations
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Marketing Management for Nonprofit Organizations Paperback - 1999

by Adrian Sargeant


From the publisher

This book provides a comprehensive overview of the theory behind non-profit marketing, and analyzes key non-profit sectors such as fund-raising, the arts, education, healthcare, and social ideas. Second and third year undergraduate and postgraduate students taking courses in non-profit
marketing, service marketing and public sector management will find this volume an invaluable course accompaniment.

Details

  • Title Marketing Management for Nonprofit Organizations
  • Author Adrian Sargeant
  • Binding Paperback
  • Pages 318
  • Language ENG
  • Publisher Oxford University Press, USA, New York, NY
  • Date 1999-05
  • ISBN 9780198775669

About the author


Adrian Sargeant is a Lecturer in Non-Profit Marketing at Henley Management College. His research interests are primarily in the field of relationship and database marketing, and he has been sponsored by the Charities Aid Foundation and more recently by the Royal Mail. He is a member of the
Institute of Charity Fund-raising Management and delivered their Annual Royal Mail Lecture in August 1998.
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Marketing Management for Nonprofit Organizations
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