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Persuasion: Social Influence and Compliance Gaining (5th Edition)
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Persuasion: Social Influence and Compliance Gaining (5th Edition) Paperback - 2013

by Robert H. Gass, John S. Seiter


From the publisher

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

Details

  • Title Persuasion: Social Influence and Compliance Gaining (5th Edition)
  • Author Robert H. Gass, John S. Seiter
  • Binding Paperback
  • Edition [ Edition: fifth
  • Pages 390
  • Language ENG
  • Publisher Routledge, U.S.A.
  • Date 2013-02
  • ISBN 9780205912964

About the author

Robert H. Gass, California State University, Fullerton
John S. Seiter, Utah State University
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Persuasion : Social Influence and Compliance Gaining

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Persuasion: Social Influence and Compliance Gaining
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Persuasion: Social Influence and Compliance Gaining

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