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Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules
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Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces That Cost Less Paperback - 1984

by Jane Maas


From the publisher

Everything you need to know to create "Better Brochures, Catalogs and Mailing Pieces"
-The most important decision: positioning and strategy-The fifteen magic rules for better brochures
-The layman's guide to better layouts-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms-How to attract more tourists
-Promoting theme parks and attractions-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less-How to make mailings more profitable

First line

"I Love New York Broadway Show Tours," declares the cover of a New York State Department of Commerce brochure.

Details

  • Title Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces That Cost Less
  • Author Jane Maas
  • Binding Paperback
  • Edition First Edition
  • Pages 128
  • Volumes 1
  • Language ENG
  • Publisher Griffin, Gordonsville, Virginia, U.S.A.
  • Date July 15, 1984
  • ISBN 9780312077310 / 0312077319
  • Weight 0.34 lbs (0.15 kg)
  • Dimensions 8.28 x 5.51 x 0.37 in (21.03 x 14.00 x 0.94 cm)
  • Dewey Decimal Code 658.8

About the author

Jane Maas is the president of Muller Jordan Weiss Advertising. She is the first woman to become the head of a major agency she did not found herself.
Mrs. Maas is perhaps best known for her direction of the "I Love New York" program-including its brochures. She is also co-author of the now classic "How to Advertise "(St. Martin's, 1975).
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Better Brochures, Catalogs & Mailing Pieces
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Better Brochures, Catalogs & Mailing Pieces

by Maas, Jane

  • Used
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9780312077310 / 0312077319
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New York, NY, U.S.A.: Saint Martin's Press, LLC, 1981. Wraps have light wear, spine is unbent. Pages are clean with no markings in text. Prior owner stamped front reverse and bottom sheet edges. . First Edition. Soft Cover. Good. 8vo - 7¾" - 9¾" Tall. Ex Libris.
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Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less

by Maas, Jane

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ISBN 10 / ISBN 13
9780312077310 / 0312077319
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St. Martin's Griffin, 1984-07-15. Paperback. Very Good. Very good paperback. Pages are clean and unmarked. Covers show very minor shelf wear.; 100% Satisfaction Guaranteed! Ships same or next business day!
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Better Brochures, Catalogs and Mailing Pieces : A Practical Guide with 178 Rules for More...
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Better Brochures, Catalogs and Mailing Pieces : A Practical Guide with 178 Rules for More Effective Sales Pieces That Cost Less

by Maas, Jane

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780312077310 / 0312077319
Quantity Available
1
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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St. Martin's Press. Used - Good. Used book that is in clean, average condition without any missing pages.
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Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More...
Stock Photo: Cover May Be Different

Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less

by Jane Maas

  • Used
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  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780312077310 / 0312077319
Quantity Available
1
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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St. Martin's Griffin, 1984-07-15. Paperback. Good.
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$11.20
FREE shipping to USA