The Critical Path: Inventing an Automobile and Reinventing a Corporation Hardcover - 1996
by Brock Yates
From the rear cover
The story of how Chrysler's minivan team created an automobile that captured the 1995 Motor Trend Car of the Year and other major awards - and reinvented a perilously entrenched corporation in the process - is as dramatic and inspiring a story as any in business today. Brock Yates, one of the most respected writers in the auto world, was given unprecedented access to Chrysler - every planning session, presentation, budget review, test drive, assembly line start-up, and marketing launch. The result is a book that unveils the mysteries of modern car-making, revealing how cars are shaped through countless interlinked decisions ranging from size and power to door configurations, color selections, and innumerable other interconnected details. It also captures the complex process by which the thousands of separate pieces that make up a car are designed, tested, manufactured, and marshaled into place at the exact moment they are needed. For any reader who cares about cars, this is the most intriguing look inside the mysteries of their creation ever written. At the same time, The Critical Path recounts an extraordinary drama of all-too-human managers attempting to make something new, in a new way, inside a corporate culture that resists them at every turn. The story of how Chrysler's minivan platform team kept their commitment to quality, schedule, and budget - with a $3 billion investment and the company's fate palpably in the balance - is as encouraging a tale as has emerged from American business in years. The unprecedented triumph and Chrysler's resultant comeback is a lesson in successful management that will be savored by any reader interested in how great companies make breakthroughproducts.
Details
- Title The Critical Path: Inventing an Automobile and Reinventing a Corporation
- Author Brock Yates
- Binding Hardcover
- Edition First Edition
- Pages 320
- Volumes 1
- Language ENG
- Publisher Little Brown and Company, New York, NY, U.S.A.
- Date 1996-08-12
- Illustrated Yes
- Features Illustrated, Index, Table of Contents
- ISBN 9780316967082 / 0316967084
- Weight 1.5 lbs (0.68 kg)
- Dimensions 9.48 x 6.18 x 1.06 in (24.08 x 15.70 x 2.69 cm)
- Library of Congress subjects Chrysler Corporation, Caravan van - Design and construction -
- Library of Congress Catalog Number 96005856
- Dewey Decimal Code 338.762
Media reviews
Citations
- Booklist, 08/01/1996, Page 1866
- Kirkus Reviews, 06/01/1996, Page 816
- Library Journal, 07/01/1996, Page 130
- LJ Best Business Books, 01/01/1997, Page 37
- New York Times, 08/25/1996, Page 18
- Publishers Weekly, 06/17/1996, Page 54
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