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Public Relations the Complete Guide
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Public Relations the Complete Guide Hardcover - 2004 - 1st Edition

by Joe Marconi; Joe Marconi (Other)


From the publisher

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with one voice in both paid media and nonpaid efforts.

First line

Public relations seems like a self-explanatory term, yet after more than a century as a profession, a business, and a process, controversy and confusion might be greater than ever about what public relations is and what it does.

Details

  • Title Public Relations the Complete Guide
  • Author Joe Marconi; Joe Marconi (Other)
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 386
  • Volumes 1
  • Language ENG
  • Publisher Racom Communications
  • Date May 26, 2004
  • Illustrated Yes
  • ISBN 9780324203042 / 0324203047
  • Weight 1.7 lbs (0.77 kg)
  • Dimensions 9.28 x 5.98 x 1.36 in (23.57 x 15.19 x 3.45 cm)
  • Library of Congress subjects Corporations - Public relations, Public relations
  • Library of Congress Catalog Number 2007310534
  • Dewey Decimal Code 659.2
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Public Relations: The Complete Guide

Public Relations: The Complete Guide

by Marconi, Joe

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Public Relations: The Complete Guide
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Public Relations: The Complete Guide

by Marconi, J.

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Thomson, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780324203042
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Public Relations: The Complete Guide
Stock Photo: Cover May Be Different

Public Relations: The Complete Guide

by Marconi, J.

  • Used
  • Hardcover
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Used
Binding
Hardcover
ISBN 13
9780324203042
ISBN 10
0324203047
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Thomson, 2004. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust Jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780324203042
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PUBLIC RELATIONS THE COMPLETE GUIDE
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PUBLIC RELATIONS THE COMPLETE GUIDE

by Marconi, Joe

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Public Relations: The Complete Guide
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Public Relations: The Complete Guide

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Public Relations: The Complete Guide
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Public Relations: The Complete Guide

by Joe Marconi

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PUBLIC RELATIONS THE COMPLETE GUIDE
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PUBLIC RELATIONS THE COMPLETE GUIDE

by Marconi, Joe

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Public Relations: The Complete Guide

Public Relations: The Complete Guide

by Marconi, Joe

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Mason: Thomson Learning, 2004. First Edition. Hard Cover. Near Fine/Near Fine. 6x1x9. First edition. An exceptional copy. 2004 Hard Cover. 386 pp. With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with Â"one voiceÂ" in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall Â- and potential buyers are less moved by what they view as Â"sales messagesÂ" - effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.
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Public Relations: The Complete Guide
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Public Relations: The Complete Guide

by Marconi, Joe

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ISBN 13
9780324203042
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Public Relations: The Complete Guide
Stock Photo: Cover May Be Different

Public Relations: The Complete Guide

by Joe Marconi

  • Used
  • Hardcover
Condition
Used:Good
Edition
1
Binding
Hardcover
ISBN 13
9780324203042
ISBN 10
0324203047
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