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Social Communication in Advertising: Persons, Products and Images of Well-Being

Social Communication in Advertising: Persons, Products and Images of Well-Being Paperback - 1990 - 2nd Edition

by William Leiss; Stephen Kline; Sut Jhally

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From the publisher

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

Details

  • Title Social Communication in Advertising: Persons, Products and Images of Well-Being
  • Author William Leiss; Stephen Kline; Sut Jhally
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 340
  • Volumes 1
  • Language ENG
  • Publisher Routledge, London
  • Date 1990-07
  • Illustrated Yes
  • ISBN 9780415903547 / 0415903548
  • Weight 1.28 lbs (0.58 kg)
  • Dimensions 8.94 x 6.06 x 0.9 in (22.71 x 15.39 x 2.29 cm)
  • Dewey Decimal Code 659.104

About the author

William Leiss is Professor of Communications at Simon Fraser University. Stephen Kline teaches Environmental Studies at York University. Sut Jhally is Professor of Communication at the University of Massachusetts at Amherst. He is the author of The Codes of Advertising (Routledge, 1990) and coeditor of Cultural Politics in Contemporary America (Routledge, 1989).

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