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Contemporary Strategy Analysis: Concepts, Techniques, Applications with Cases
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Contemporary Strategy Analysis: Concepts, Techniques, Applications with Cases Set Paperback - 2007 - 6th Edition

by Robert M. Grant


From the publisher

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions Features a new two-colour design throughout with high-spec artwork Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these Combines Grant's renowned rigorous approach to business strategy analysis with lively examples of current practice Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant

Details

  • Title Contemporary Strategy Analysis: Concepts, Techniques, Applications with Cases Set
  • Author Robert M. Grant
  • Binding Paperback
  • Edition number 6th
  • Edition 6
  • Pages 946
  • Volumes 1
  • Language ENG
  • Publisher Wiley-Blackwell
  • Date August 31, 2007
  • Illustrated Yes
  • ISBN 9780470257661 / 0470257660
  • Weight 3.35 lbs (1.52 kg)
  • Dimensions 9.6 x 7.7 x 1.4 in (24.38 x 19.56 x 3.56 cm)
  • Dewey Decimal Code 658.401
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Contemporary Strategy Analysis: Concepts, Techniques, Applications with Cases Set
Stock Photo: Cover May Be Different

Contemporary Strategy Analysis: Concepts, Techniques, Applications with Cases Set

by Robert M. Grant

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John Wiley & Sons, 2007-08-31. Paperback. Good.
Item Price
$229.97
FREE shipping to USA