How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee Hardcover - 2005 - 1st Edition
by Lawrence L. Steinmetz; William T. Brooks
In this revision of the self-published phenomenon that sold 50,000 copies, readers learn why price isn't the final determinant of whether a customer buys a product; how to build a great customer service program; how to defeat the arguments of customers who buy on price; and how to price products appropriately.
Summary
First line
It is, indeed, an unfortunate fact: Most businesses fail.
From the rear cover
The toughest challenge that salespeople and business leaders face today is the battle against lower-priced competitors. How you deal with that will probably determine whether your business thrives or dies.
For decades, businesspeople have tried to solve the problem by cutting prices and making up the loss through higher volume. It's one of those old business myths that just won't die--but it's really just a recipe for disaster! Even if the strategy works, another competitor will probably come along and do the same thing to you! It's a vicious cycle that never ends, unless you find a way to break out of it.
In How to Sell at Margins Higher Than Your Competitors, sales gurus Lawrence Steinmetz, PhD, and William Brooks show you how to stop racing your competitors to bankruptcy court and start selling at prices that actually earn you a profit. They explain that business is a game of margins, not volume, and that competing on price might be a surefire way to increase your sales--but it will run your business into the ground.Steinmetz and Brooks explain that the problem isn't your competition; it's the mistaken belief among businesspeople that customers only choose products or services based on price, rate, or fee. The truth is that people buy what they buy for lots of reasons, only one of which is price. If you're competing with someone willing to lose money to gain market share, the cure is to give customers a reason to buy what you sell other than price.
This one-of-a-kind sales guide shows you how to find the competitive advantage that lets you sell at higher prices. Plus, it presents proven strategies for selling based on value rather than price, how to price products or services correctly in the first place, how to withstand pressure to cut prices, and how to put it all together into a sales strategy that keeps you profitable.Details
- Title How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price, Rate, or Fee
- Author Lawrence L. Steinmetz; William T. Brooks
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 272
- Volumes 1
- Language ENG
- Publisher Wiley, Somerset, New Jersey, U.S.A.
- Date 2005-10-01
- Features Bibliography, Dust Cover, Index, Table of Contents
- ISBN 9780471744832 / 0471744832
- Weight 1.04 lbs (0.47 kg)
- Dimensions 9.18 x 6.32 x 1 in (23.32 x 16.05 x 2.54 cm)
- Library of Congress subjects Profit, Selling
- Library of Congress Catalog Number 2005016422
- Dewey Decimal Code 658.81
Media reviews
Citations
- Ingram Advance, 10/01/2005, Page 66
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