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D-I-Y Direct Marketing
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D-I-Y Direct Marketing Paperback - 2000

by Judith Donovan


From the publisher

D-I-Y Direct Marketing is a straightforward guide on an important subject. In a refreshingly clear and unpretentious manner, Judith Donovan reveals the secrets of her craft as she guides the reader through each step in the process of creating successful DM campaigns. She gives pragmatic advice on:
-- list building -- database management -- media buying -- copy and design -- generating response -- making advertising work -- stretching the budget -- using the Web -- measuring response and more.

Details

  • Title D-I-Y Direct Marketing
  • Author Judith Donovan
  • Binding Paperback
  • Publisher Kogan Page
  • Date August 25, 2000
  • ISBN 9780749433048
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D. I. Y. Direct Marketing: The Essential Guide for Beginners

D. I. Y. Direct Marketing: The Essential Guide for Beginners

by Donovan, Judith

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Kogan Page. Good+. 2000. Paperback. 0749433043 . A good used paperback without creases to the spine, lightly creased/edge-worn covers, internally the front endpaper has been clipped, without writing or stamps, unmarked pages creased to the edges of the first three and several small turn-downs to the top corners. Carefully packaged and posted within 48 hours from our wee bookshop in Scotland. .
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D. I. Y. Direct Marketing: an Essential Guide for Beginners : An Essential Guide for Beginners
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D. I. Y. Direct Marketing: an Essential Guide for Beginners : An Essential Guide for Beginners

by Donovan, Judith

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ISBN 10 / ISBN 13
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D-I-Y DIRECT MARKETING: AN ESSENTIAL GUIDE FOR BE
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D-I-Y DIRECT MARKETING: AN ESSENTIAL GUIDE FOR BE

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Kogan Page, 2000-03-29. paperback. Very Good. 6x1x9. Book is in very good condition. All pages are intact and unmarked.
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D-I-Y Direct Marketing
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D-I-Y Direct Marketing

by Judith Donovan

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ISBN 10 / ISBN 13
9780749433048 / 0749433043
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