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Trade Marketing Strategies, Second Edition: The partnership between
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Trade Marketing Strategies, Second Edition: The partnership between manufacturers, brands and retailers (Marketing Series) Paperback - 1994 - 2nd Edition

by Randall, Geoffrey


From the publisher

As more producers' outlets are dominated by the main retail groups, manufacturers have to sell to the trade first to get space on retailers' shelves alongside own label products. The case for marketing to the trade is increasing and changing, and this
book develops and provides strategies for this area of marketing.

Manufacturers have two - and only two - strategies for success: *build and maintain strong brands *deliver outstanding customer service to retailers. The first has been neglected recently, which will create disastrous consequences in the medium to long
term and the second forces companies to change not only their strategies, but their culture and organizational structures. The book is intended for practitioners and managers who are responsible for finding practical solutions to real problems. Keytrends and real issues arising out of them will be familiar to those responsible for marketing in the FMCG section as well as to students of marketing.

Details

  • Title Trade Marketing Strategies, Second Edition: The partnership between manufacturers, brands and retailers (Marketing Series)
  • Author Randall, Geoffrey
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 183
  • Publisher Butterworth-Heinemann
  • Date 1994
  • ISBN 9780750620123
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Trade Marketing Strategies: The Partnership Between Manufacturers, Brands and Retailers (Professional Development S.)

by Randall, Geoffrey

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Trade Marketing Strategies, Second Edition: The partnership between manufacturers, brands and...
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Trade Marketing Strategies, Second Edition: The partnership between manufacturers, brands and retailers (Marketing Series)

by Geoffrey Randall

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  • Paperback
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Paperback
ISBN 13
9780750620123
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0750620129
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Butterworth-Heinemann, 1994-10-04. Paperback. Good.
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Trade Marketing Strategies, Second Edition : the Partnership between  Manufacturers, Brands and...
Stock Photo: Cover May Be Different

Trade Marketing Strategies, Second Edition : the Partnership between Manufacturers, Brands and Retailers

by Randall, Geoffrey

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 13
9780750620123
ISBN 10
0750620129
Quantity Available
1
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This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Butterworth-Heinemann. Good. 1994. Paperback. 0750620129 . This book is a study, reference, or reading copy only. The book has some shelfwear scratching, edge wear, corner wear, cover creasing; some soiling to fly leaf and inside front cover. Some age spotting to edges : Inside pages have no writing. ; The Marketing Series; 183 pages .
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