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Qualitative Market Research
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Qualitative Market Research Hardcover - 2001 - 1st Edition

by Hy Mariampolski


From the publisher

Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of best practices? and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in practice? such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research

First line

This book seeks to provide an introductory overview of qualitative market research, and as such we begin it with some very simple facts and insights to give a sense of the nature and scale of our subject.

Details

  • Title Qualitative Market Research
  • Author Hy Mariampolski
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 328
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc
  • Date 2001-09-13
  • ISBN 9780761969440 / 0761969446
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9.04 x 6.38 x 0.94 in (22.96 x 16.21 x 2.39 cm)
  • Library of Congress subjects Qualitative research, Marketing research
  • Library of Congress Catalog Number 2001004340
  • Dewey Decimal Code 658.83

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2002, Page 98
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Qualitative Market Research
Stock Photo: Cover May Be Different

Qualitative Market Research

by Hy Mariampolski

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Qualitative Market Research
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Qualitative Market Research

by Mariampolski, Hy

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Qualitative Market Research
Stock Photo: Cover May Be Different

Qualitative Market Research

by Mariampolski, Hy

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  • Hardcover
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Binding
Hardcover
ISBN 10 / ISBN 13
9780761969440 / 0761969446
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