CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management Paperback - 2000
by Alvin H. Reiss
First line
BEFORE A NONPROFIT organization can reach out for support, it must first define its mission and focus on ways to communicate that mission to the publics it serves and to the other audiences it wishes to reach.
From the rear cover
Breathe new life into your fundraising and marketing efforts--with CPR!In this innovative, practical guide, Alvin H. Reiss shows how dozens of organizations have developed creative strategies for tackling the real-life fundraising, marketing, and management challenges that nonprofits face every day. In an easy-to-follow format, Reiss introduces a real Challenge faced by a nonprofit, guides readers through the steps the organization took in developing a Plan to meet the challenge, and then presents the Result of the organization's plan. The book offers accessible, adaptable strategies for dealing with a broad spectrum of nonprofit concerns, such as increasing attAndance at special events, stepping up board involvement in fundraising, and handling negative press. Throughout the book, Reiss poses the practical questions readers need to answer in order to apply the case study strategies to their own organizations' experience."One of the fastest rising powers in American life today is the nonprofit sector. In the arts, in environment, health, and other fields, nonprofit organizations are making their voices heard and their muscles felt. Here, in one revealing case study after another, Alvin Reiss offers them practical ways to reach out in new ways. In doing so, CPR for Nonprofits also helps us understand why the influence of civil society grows as that of government declines."--Alvin Toffler, futurist and author of Future Shock, The Third Wave, Creating a New Civilization, and other influential books about the future"A significant contribution filled with timely models that work. This important new resource for nonprofit governance and management provides essential help when needed--now."--Frances Hesselbein, chairman, The Peter F. Drucker Foundation for Nonprofit Management" Alvin Reiss has assembled many of the key types of challenges facing nonprofits today and has found great examples of successful solutions for each. I find this boo
Details
- Title CPR for Nonprofits: Creating Strategies for Successful Fundraising, Marketing, Communications and Management
- Author Alvin H. Reiss
- Binding Paperback
- Edition [ Edition: first
- Pages 240
- Volumes 1
- Language ENG
- Publisher Jossey-Bass
- Date 2000-09-26
- Illustrated Yes
- Features Illustrated, Table of Contents
- ISBN 9780787952419 / 0787952419
- Weight 0.73 lbs (0.33 kg)
- Dimensions 9.06 x 5.94 x 0.57 in (23.01 x 15.09 x 1.45 cm)
-
Themes
- Theometrics: Secular
- Library of Congress subjects Fund raising - United States, Nonprofit organizations - United States -
- Library of Congress Catalog Number 00010233
- Dewey Decimal Code 658.048
Media reviews
Citations
- Reference and Research Bk News, 02/01/2001, Page 96
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