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Vespa: Style in Motion
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Vespa: Style in Motion Paperback - 2004

by Piaggio Foundation


From the publisher

From Roman Holiday to Quadrophenia, the Vespa scooter has long been a symbol of youthful independence as well as one of the most recognizable pop culture icons of the 20th century. Immortalized as a design classic, the ever-growing ranks of Vespa dealers and scooter clubs worldwide attest to its enduring popularity at the street level. For the first time, the complete history of this chic mode of transport is celebrated in Vespa: Style in Motion. Fully authorized by and drawn from the archives of its manufacturer, Piaggio, this mighty volume tells the Vespa's story from its birth, right after World War II, to the brand new Granturismo model. Vespa is filled with hundreds of film stills, advertisements, and period photographs, offering a visual homage for any fan of Italian flair. Specifications and diagrams of all 41 scooter models, plus in-depth profiles of 15 classic Vespas, provide a detailed reference for true aficionados. Always in vogue, the Vespa remains the ride of choice for hipsters and internationalists everywhere. This, for them, is the last word.

First line

Where the tale is told of a shipbuilding company that became a railway engineering company that then became an airplane company, banking on hopes of post-war revival and on an odd-looking vehicle designed by the man who invented the helicopter.

Details

  • Title Vespa: Style in Motion
  • Author Piaggio Foundation
  • Binding Paperback
  • Edition 1st Edition
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Chronicle Books, San Francisco, California, U.S.A.
  • Date April 2004
  • Illustrated Yes
  • ISBN 9780811842488 / 0811842487
  • Weight 3.09 lbs (1.40 kg)
  • Dimensions 10.5 x 8.88 x 1.13 in (26.67 x 22.56 x 2.87 cm)
  • Library of Congress Catalog Number 2003009484
  • Dewey Decimal Code 791.640

About the author

Piaggio, founded in 1884 in Pontedera, Italy, is one of the world's leading manufacturers of motorized two-wheeled vehicles. With the debut of its Vespa in 1945, Piaggio created the vehicle that is practically synonymous with the word scooter.
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Vespa : Style in Motion

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Vespa : Style in Motion

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Vespa : Style in Motion

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