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Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels
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Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels Paperback - 2003

by Hanan, Mack


From the publisher

"For more than two decades, Consultative Selling(TM) has enabled sales professionals around the world to achieve unprecedented success by helping their clients make more profitable business decisions. The Seventh Edition gives you the tools to continue bringing superior results to 21st Century organizations--and take your own career to a new level.

Packed with strategic sales techniques, a step-by-step implementation guide, and case studies of companies--including IBM, Hewlett-Packard, American Airlines, and Motorola--Consultative Selling(TM) shows you how to develop long-term, continuing relationships with customer operating buyers, instead of just vending to purchasers. By selling improved customer profits, rather than products or services, you'll be a driving force in making your clients more competitive.

New and updated topics include e-commerce, selling to outsourcers, strategies for providing reassurance to customers--even in an uncertain economic climate--and more. In addition to offering new and advanced selling strategies, Consultative Selling(TM) still gives you Mack Hanan's proven techniques to help you:

Close major sales fast by avoiding traditional price negotiation

Maintain high customer satisfaction by generating greater returns on their investments

Control the costs of sales by condensing the selling cycle

Identify key information sources for lead targeting

Coordinate with value-added resellers who are key players in your go-to-market strategy (so you can present a united front to customers)

Beat out the lower-price bidders who traditionally make the sales to not-for-profits and government agencies

Apply consultative selling techniques to any product or service, in any industry--and calculate the value added by your consultative approach

Offering the same great features that have accelerated sales professionals' careers since its original publication, this brand new edition of Consultative Selling gives you the tools you'll need to truly maximize your success.

Over 100,000 copies sold!

Sales expert Mack Hanan has shown tens of thousands of salespeople how to boost their profits by repositioning themselves as consultants out to help their clients' businesses grow. Consultative Selling (TM) gives readers the tools to partner with customers rather than just vending to purchasers, maintaining high customer satisfaction, even while under pressure to make quota each quarter.

Providing a highly specific and consistently successful approach to sales, this revised edition is packed with new, more advanced strategies and techniques for applying consultative selling, including:

* outsourcing * Internet sales * gainsharing as an alternative to price * value-added reselling * cost-control purchasing * and more

The book still includes the same great features that have made it a steady seller for over two decades -- from a step-by-step implementation guide to case histories of methods and results in multiple industries. Packed with strategic sales tools, Consultative Selling(TM) is still a one-of-a-kind way for sales pros to maximize profits while helping their customers take their businesses to new levels."

Details

  • Title Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels
  • Author Hanan, Mack
  • Binding Paperback
  • Edition 7th Edition
  • Pages 256
  • Publisher AMACOM
  • Date 2003-12
  • ISBN 9780814414699

About the author

Mack Hanan is an international consultant on accelerated business growth. He invents unique strategies that focus on the three key pressure points of growth: top management, profit-center management, and sales management. In each of these critical success operations, he counsels, trains, and lectures. He is the author of Competing on Value (with Peter Karp), Growth Partnering, and Sales Shock!. He lives in New York, New York.

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Consultative Selling : The Hanan Formula for High-Margin Sales at High Levels
Stock Photo: Cover May Be Different

Consultative Selling : The Hanan Formula for High-Margin Sales at High Levels

by Hanan, Mack

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Consultative Selling : The Hanan Formula for High-Margin Sales at High Levels

Consultative Selling : The Hanan Formula for High-Margin Sales at High Levels

by Mack Hanan

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  • Paperback
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Binding
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ISBN 13
9780814414699
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AMACOM, 2003. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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$16.40
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Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels

Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels

by Hanan, Mack

  • Used
  • Paperback
Condition
Like New
Binding
Paperback
ISBN 13
9780814414699
ISBN 10
0814414699
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$16.40
FREE shipping to USA

Show Details

Description:
Amacom, 2003. Paperback. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$16.40
FREE shipping to USA