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Marketing Exchange Relationships, Transactions, and Their Media
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Marketing Exchange Relationships, Transactions, and Their Media Hardcover - 1994

by Frank Houston

Details

  • Title Marketing Exchange Relationships, Transactions, and Their Media
  • Author Frank Houston
  • Binding Hardcover
  • Edition 1st
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher Praeger, Westport, Connecticut, U.S.A.
  • Date 1994-01-26
  • Features Dust Cover
  • ISBN 9780899308098 / 0899308090
  • Weight 1.42 lbs (0.64 kg)
  • Dimensions 9.21 x 6.14 x 0.75 in (23.39 x 15.60 x 1.91 cm)
  • Reading level 1400
  • Library of Congress Catalog Number 93014126
  • Dewey Decimal Code 658.8

About the author

FRANKLIN S. HOUSTON is Associate Professor of Marketing at Rutgers University, Camden, New Jersey. He recently co-authored Marketing Exchange Transactions and Relationships (Quorum, 1992) with Jule Gassenhiemer and James Maskulka. Articles he has authored or co-authored have appeared in a number of journals including the Journal of Marketing, Journal of Marketing Research, Decision Sciences, Journal of Business, Journal of Retailing, Journal of Advertising, and Journal of Advertising Research. This work has included demand modeling and marketing theory.

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Marketing Exchange Relationships, Transactions, and Their Media

Marketing Exchange Relationships, Transactions, and Their Media

by Houston, Franklin S. (Ed.)

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Hardcover
ISBN 10 / ISBN 13
9780899308098 / 0899308090
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Westport, Connecticut, U.S.A.: Quorum Books, 1994. First edition, first printing. Hard cover. Published Westport, CT: Quorum Books, 1994, first printing. 8vo., xiii+319 pp. Inscription on front pastedown, otherwise fine.. 1st. Hard. Near Fine/No Jacket. 8vo..
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Marketing Exchange Relationships, Transactions, and Their Media

Marketing Exchange Relationships, Transactions, and Their Media

by Franklin S. Houston

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Hardcover
ISBN 10 / ISBN 13
9780899308098 / 0899308090
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Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective.
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Marketing Exchange Relationships, Transactions, and Their Media
Stock Photo: Cover May Be Different

Marketing Exchange Relationships, Transactions, and Their Media

by Frank Houston

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780899308098 / 0899308090
Quantity Available
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Description:
Hardback. New. This book is one of the few contemporary works to begin to reinterpret marketing thought from a marketing exchange perspective.
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$129.05
$13.21 shipping to USA
Marketing Exchange Relationships, Transactions, and Their Media
Stock Photo: Cover May Be Different

Marketing Exchange Relationships, Transactions, and Their Media

by Houston, Franklin S. (Editor)

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780899308098 / 0899308090
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Praeger Pub Text, 1994. Hardcover. New. 9.75x6.75x1.25 inches.
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$13.27 shipping to USA
Marketing Exchange Relationships, Transactions, and Their Media
Stock Photo: Cover May Be Different

Marketing Exchange Relationships, Transactions, and Their Media

by Frank Houston

  • Used
  • Good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780899308098 / 0899308090
Quantity Available
1
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Newport Coast, California, United States
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
$146.65
FREE shipping to USA