Skip to content

Employer Brand Management: Practical Lessons from the World's Leading Employers
Stock Photo: Cover May Be Different

Employer Brand Management: Practical Lessons from the World's Leading Employers Hardcover - 2014 - 1st Edition

by Richard Mosley


From the publisher

Attract, recruit, and retain the very best with a strategic employer brand

From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.

You will:

  • Follow the process of brand planning, definition, implementation, and application
  • Discover how brand thinking can strengthen strategy and reinforce HR value
  • Improve existing recruitment and talent management programs
  • Learn the importance of employee engagement in the brand experience

From the rear cover

The organizations that are recognized around the world for being great employers seldom if ever achieve this status by accident. They apply the same rigour and discipline to managing their employer brand reputations and experience as they devote to their customer and consumer brands.

You can judge a company by the people that it keeps. Great companies attract and keep great talent. Talented people choose to come and choose to stay because they feel their pay and opportunities are better than any other organization they might consider. But for the best companies, there is also an X factor. In the same way that leading companies strive to deliver uniquely valuable products and services, they also seek to shape a distinctive organizational culture and brand identity.

Drawing on numerous case study examples this book provides step by step guidance on how you can identify these X factor qualities and translate them into a clear, compelling and distinctive employment proposition. It also demonstrates how the practice of employer brand management can help you maximize the effectiveness of your recruitment marketing, internal communication and people management.

The leading employers featured in this book include case studies and best practice illustrations from: Accenture, Ahold, Allianz, Amazon, Apple, BP, Coca-Cola, Daimler, Deloitte, Deutsche Bank, Ernst & Young, ESPN, Facebook, Ferrero, Google, GSK, Guardian Media Group, HP, HSBC, Innocent, InterContinental Hotels group (IHG), Johnson & Johnson, JP Morgan, JTI, The LEGO Group, L'Oreal, McDonald's, McKesson, McKinsey, Met Life, Microsoft, Monsanto, NASA, Netflix, Nike, PepsiCo, Philips, P&G, RBS, Roche, Santander, SGS, Siemens, Southwest Airlines, Thales, Unilever, Walmart and Zappos.

From the jacket flap

The organizations that are recognized around the world for being great employers seldom if ever achieve this status by accident. They apply the same rigour and discipline to managing their employer brand reputations and experience as they devote to their customer and consumer brands.

You can judge a company by the people that it keeps. Great companies attract and keep great talent. Talented people choose to come and choose to stay because they feel their pay and opportunities are better than any other organization they might consider. But for the best companies, there is also an X factor. In the same way that leading companies strive to deliver uniquely valuable products and services, they also seek to shape a distinctive organizational culture and brand identity.

Drawing on numerous case study examples this book provides step by step guidance on how you can identify these X factor qualities and translate them into a clear, compelling and distinctive employment proposition. It also demonstrates how the practice of employer brand management can help you maximize the effectiveness of your recruitment marketing, internal communication and people management.

The leading employers featured in this book include case studies and best practice illustrations from: Accenture, Ahold, Allianz, Amazon, Apple, BP, Coca-Cola, Daimler, Deloitte, Deutsche Bank, Ernst & Young, ESPN, Facebook, Ferrero, Google, GSK, Guardian Media Group, HP, HSBC, Innocent, InterContinental Hotels group (IHG), Johnson & Johnson, JP Morgan, JTI, The LEGO Group, L'Oreal, McDonald's, McKesson, McKinsey, Met Life, Microsoft, Monsanto, NASA, Netflix, Nike, PepsiCo, Philips, P&G, RBS, Roche, Santander, SGS, Siemens, Southwest Airlines, Thales, Unilever, Walmart and Zappos.

Details

  • Title Employer Brand Management: Practical Lessons from the World's Leading Employers
  • Author Richard Mosley
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 316
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Date 2014-10-20
  • Features Bibliography, Index
  • ISBN 9781118898529 / 1118898524
  • Weight 1.3 lbs (0.59 kg)
  • Dimensions 9 x 6.1 x 0.9 in (22.86 x 15.49 x 2.29 cm)
  • Library of Congress subjects Corporate culture, Personnel management
  • Library of Congress Catalog Number 2014020560
  • Dewey Decimal Code 658.3

About the author

Richard Mosley is Executive Vice President of Brand Strategy at TMP Worldwide (New York) and Global Head of the employer brand consultancy, People in Business (London). After 15 years in customer and corporate brand marketing, he recognized both the opportunity and adventure of bringing marketing and HR closer together through the newly emerging discipline of employer brand management, and has been a passionate advocate ever since.
Since co-authoring the first book published on the subject, The Employer Brand (Wiley) in 2005, Richard has led over 50 employer brand development projects around the world. This has included work with Bacardi, BP, Coca-Cola, Ferrero, HSBC, JTI, Lafarge, L'Oreal, Met Life, PepsiCo, P&G, Santander, Unilever, Verizon and many other leading global employers.
Richard regularly chairs HR, Talent and Employer Brand conferences in Europe and Asia, and has conducted employer brand masterclasses in over 20 countries.

Back to Top

More Copies for Sale

Employer Brand Management: Practical Lessons from the World's Leading Employers

Employer Brand Management: Practical Lessons from the World's Leading Employers

by Mosley, Richard

  • Used
  • very good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 13
9781118898529
ISBN 10
1118898524
Quantity Available
2
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$21.87
$10.97 shipping to USA

Show Details

Description:
Paperback. Very Good.
Item Price
$21.87
$10.97 shipping to USA
Employer Brand Management: Practical Lessons from the Worlds Leading Employers
Stock Photo: Cover May Be Different

Employer Brand Management: Practical Lessons from the Worlds Leading Employers

by Mosley, Richard

  • Used
  • Hardcover
Condition
Used; Good
Edition
1
Binding
Hardcover
ISBN 13
9781118898529
ISBN 10
1118898524
Quantity Available
1
Seller
Milton Keynes , Buckinghamshire, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$23.86
$14.07 shipping to USA

Show Details

Description:
John Wiley & Sons. 1. Hardcover. Used; Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there’s something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 09/12/2014
Item Price
$23.86
$14.07 shipping to USA
Employer Brand Management : Practical Lessons from the World's Leading Employers
Stock Photo: Cover May Be Different

Employer Brand Management : Practical Lessons from the World's Leading Employers

by Mosley, Richard

  • Used
Condition
Used - Very Good
ISBN 13
9781118898529
ISBN 10
1118898524
Quantity Available
1
Seller
Reno, Nevada, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$20.44
FREE shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
$20.44
FREE shipping to USA
Employer Brand Management: Practical Lessons from the World's Leading Employers

Employer Brand Management: Practical Lessons from the World's Leading Employers

by Richard Mosley

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 13
9781118898529
ISBN 10
1118898524
Quantity Available
3
Seller
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$44.34
$12.74 shipping to USA

Show Details

Description:
Hardback. New. Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management.
Item Price
$44.34
$12.74 shipping to USA
Employer Brand Management

Employer Brand Management

by Mosley, Richard (People in Business, UK)

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 13
9781118898529
ISBN 10
1118898524
Quantity Available
2
Seller
Uxbridge, Greater London, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$49.70
$10.23 shipping to USA

Show Details

Description:
Hardback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-await
Item Price
$49.70
$10.23 shipping to USA
Employer Brand Management: Practical Lessons from the World's Leading Employers

Employer Brand Management: Practical Lessons from the World's Leading Employers

by Richard Mosley

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 13
9781118898529
ISBN 10
1118898524
Quantity Available
10
Seller
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$50.42
$12.74 shipping to USA

Show Details

Description:
Hardback. New. Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management.
Item Price
$50.42
$12.74 shipping to USA
Employer Brand Management  Practical Lessons From  the World's Leading Employers
Stock Photo: Cover May Be Different

Employer Brand Management Practical Lessons From the World's Leading Employers

by Mosley, Richard

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 13
9781118898529
ISBN 10
1118898524
Quantity Available
1
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$51.63
$12.80 shipping to USA

Show Details

Description:
John Wiley & Sons Inc, 2014. Hardcover. New. 306 pages. 9.25x6.25x1.00 inches.
Item Price
$51.63
$12.80 shipping to USA
EMPLOYER BRAND MANAGEMENT
Stock Photo: Cover May Be Different

EMPLOYER BRAND MANAGEMENT

by MOSLEY, RICHARD

  • New
Condition
New
ISBN 13
9781118898529
ISBN 10
1118898524
Quantity Available
2
Seller
Palmela, Portugal
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$55.35
$16.44 shipping to USA

Show Details

Description:
New.
Item Price
$55.35
$16.44 shipping to USA
Employer Brand Management
Stock Photo: Cover May Be Different

Employer Brand Management

by Richard Moseley Richard Mosley

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 13
9781118898529
ISBN 10
1118898524
Quantity Available
3
Seller
Woodside, New York, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$66.91
$3.99 shipping to USA

Show Details

Description:
John Wiley & Sons , pp. 320 Index. Hardback. New.
Item Price
$66.91
$3.99 shipping to USA