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CB5 (with CourseMate Printed Access Card)
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CB5 (with CourseMate Printed Access Card) Paperback - 2013

by Babin, Barry J.; Harris, Eric


From the publisher

Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris cover essential consumer behavior topics through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. New end-of-part cases highlight today's challenges, and the latest consumer behavior statistics and contemporary examples in this edition reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. Convenient chapter-by-chapter student study cards and unique Instructor Prep Cards help you easily transition to this new edition. The CB5 CourseMate interactive online resources bring concepts to life with learning and study tools that ensure student engagement. In an unforgettable presentation focused on students' needs, CB5 brings consumer behavior to life.

Details

  • Title CB5 (with CourseMate Printed Access Card)
  • Author Babin, Barry J.; Harris, Eric
  • Binding Paperback
  • Edition [ Edition: fifth
  • Pages 370
  • Language ENG
  • Publisher Cengage Learning, U.S.A.
  • Date 2013-02
  • ISBN 9781133629689
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CB 5 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)
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CB 5 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)

by Babin, Barry, Harris, Eric

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CB5 (with CourseMate Printed Access Card)
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CB5 (with CourseMate Printed Access Card)

by Barry J. Babin, Eric Harris

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[ Edition: fifth ]. Excellent Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: South-Western College Pub - Cengage Pub Date: 2/19/2013 Binding: Paperback Pages: 384
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CB 5 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)
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CB 5 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)

by Babin, Barry J

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CB5 (With Marketing Coursemate With Ebook Printed Access Card):
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CB5 (With Marketing Coursemate With Ebook Printed Access Card):

by Babin, Barry J.

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CB5 (With Marketing Coursemate With Ebook Printed Access Card):
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CB5 (With Marketing Coursemate With Ebook Printed Access Card):

by Babin, Barry J.

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CB 5 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)
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CB 5 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)

by Babin, Barry J

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CB 5

CB 5

by Babin, Barry J.; Harris, Eric

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London: South-Western, 2013. Paperback. Binding is intact, contents are clean and clear. AM. Paperback. Very Good. Used.
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CB 5 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)
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CB 5 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)

by Babin, Barry J.; Harris, Eric

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
9781133629689 / 1133629687
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