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M: Advertising with Connect Access Card by William F. Arens (ISBN: 9781259676147)
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M: Advertising with Connect Access Card Hardcover - 2015
by William F. Arens
From the publisher
M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
- Students receive a cost-effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts.
- Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
- McGraw-Hill Connect assignments are provided to utilize the power of the web, providing application of concepts for students and automatically grade materials to support instructors.
Details
- Title M: Advertising with Connect Access Card
- Author William F. Arens
- Binding Hardcover
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Education
- Date 2015-03
- ISBN 9781259676147 / 1259676145
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Biblio’s Book Conditions
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As NewThe book is pristine and free of any defects, in the same condition as when it was first newly published.
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Fine (F)A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the crispness of an uncirculated, unopened volume.
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Near Fine (NrFine or NF)Almost perfect, but not quite fine. Any defect outside of shelf-wear should be noted.
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Good (G or Gd.)The average used and worn book that has all pages or leaves present. ‘Good’ items often include writing and highlighting and may be ex-library. Any defects should be noted. The oft-repeated aphorism in the book collecting world is “good isn’t very good.”
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FairIt is best to assume that a “fair” book is in rough shape but still readable.
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Poor (P)A book with significant wear and faults. A poor condition book can still make a good reading copy but is generally not collectible unless the item is very scarce. Any missing pages must be specifically noted.