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Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed
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Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) Unknown - 2015

by Babin, Barry J.; Zikmund, William G


From the publisher

ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips readers with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Designed specifically for readers who prefer a concise introduction to marketing research topics, the Sixth Edition of this trusted text features updates based on recent trends and technology, including an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.

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  • Title Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
  • Author Babin, Barry J.; Zikmund, William G
  • Binding unknown
  • Edition [ Edition: sixth
  • Pages 494
  • Language ENG
  • Publisher South-Western College Pub
  • Date 2015-04
  • ISBN 9781305263475
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Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
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Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)

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Essentials of Marketing Research (with Qualtrics, 1 Term (6 Months) Printed Access Card)

Essentials of Marketing Research (with Qualtrics, 1 Term (6 Months) Printed Access Card)

by Babin, Barry J.; Zikmund, William G.

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Essentials of Marketing Research

Essentials of Marketing Research

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Essentials of Marketing Research (with Qualtrics, 1 Term (6 Months) Printed Access Card)
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Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
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Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)

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Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)

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Cengage Learning, 2015-04-01. Paperback. Good. 10x8x1. This listing is for Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) This edition is basically identical to the ISBN 0357015630 and 1305263472 and 0357033930 SAVE YOUR MONEY and buy the early edition! Do not waste your money at the bookstore on the 7 This edition will work for your class guaranteed. Your book will be shipped out immediately within 24 hours of purchase. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund We will ship your book to any United States based territory and to most international countries using 's very convenient Global Shipping Program. Thank you for your business! We strive to offer the best and fastest customer service on , so please don't hesitate to email us if you have any questions or concerns and we will get back to you promptly, have a… Read More
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Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
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Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)

by Babin, Barry J.; Zikmund, William G

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