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Electronic Commerce
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Electronic Commerce Paperback - 2016 - 12th Edition

by Gary Schneider


From the publisher

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today�s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

Details

  • Title Electronic Commerce
  • Author Gary Schneider
  • Binding Paperback
  • Edition number 12th
  • Edition 12
  • Pages 624
  • Volumes 1
  • Language ENG
  • Publisher Cengage Learning
  • Date 2016-02
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781305867819 / 1305867815
  • Weight 2 lbs (0.91 kg)
  • Dimensions 9.1 x 7.3 x 1 in (23.11 x 18.54 x 2.54 cm)
  • Library of Congress subjects Electronic commerce, Business enterprises - Computer networks
  • Library of Congress Catalog Number 2015960926
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Electronic Commerce
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